Brand Tone

Aspirational & Empowering, Premium yet Accessible, Relatable & Authentic, Descriptive & Evocative

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Accessibility (Affordable Luxury)
• •Authenticity & Relatability
• •Confidence

Best Practices

• •Emphasize Individuality and Storytelling: Consistently use language that empowers customers to "own their story," "express their uniqueness," and "find their signature."
• •Balance Premium with Accessibility: Use sophisticated and evocative language to describe the quality and notes of the perfumes, but ensure pricing and promotional language highlights affordability and value. Avoid overly exclusive or pretentious phrasing.
• •Maintain Authenticity: Speak directly and honestly. If addressing potential concerns (like longevity, as seen in reviews), focus on the value proposition, the quality of ingredients for the price, and the intended experience (e.g., "refreshing for daily wear").
• •Use Evocative and Sensory Language: Continue to describe the fragrances with rich, descriptive terms that appeal to the senses and help customers imagine the scent experience (e.g., "aquatic burst," "warm woody embrace," "spicy intrigue").
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, product descriptions, and any advertising material is aligned, reinforcing the same core values and brand personality.

Social Perception

Positive Reception for Fragrance Quality (for the price), Mixed Reviews on Longevity and Projection, Appreciation for Packaging and Presentation, Value for Money, Emerging Indian Brand, Customer Service/Engagement.

Copy Examples

• •Upsilon: Your Signature. Your Story. Don't just choose a fragrance. Choose to express who you are. Upsilon's premium perfumes are crafted for the individual in you, blending luxury with a touch of real, everyday confidence. Discover the scent that tells your unique story. Explore The Collection.
• •Experience Premium. Embrace You. Why should luxury be out of reach? Upsilon delivers exquisitely crafted perfumes that make a statement without breaking the bank. Authentic. Lasting. Unmistakably you. Find Your Upsilon.
• •From Sunrise to Spotlight: A Scent for Every Chapter. Whether it's the refreshing burst for your daily hustle (Wild Blue), the energizing notes for your active moments (Golden Sand), or the enigmatic allure for your nights out (Shooting Star), Upsilon has a fragrance to match your life's rhythm. Own every moment. Shop Men's | Shop Women's.
• •The Art of Indian Perfumery, Redefined. Upsilon blends the richness of authentic ingredients with a modern sensibility. Our made-in-India fragrances are designed to empower your journey, helping you stand out with confidence and charm. Learn Our Story.
• •Gift the Essence of Individuality. Looking for a present that truly resonates? An Upsilon perfume is more than a gift; it's an invitation to embrace one's unique path. Beautifully packaged, affordably luxurious. Discover Gift Sets.