Brand Tone

Passionate & Sincere, Informative & Educational, Friendly & Approachable, Ethical & Conscious, Inspiring

Brand Values

• •Sustainability
• •Quality & Design
• •Ethical Practices
• •Customer Focus & Happiness
• •Support for Small Businesses
• •Transparency & Integrity
• •Innovation

Best Practices

• •Lead with Passion, Support with Facts: Start with an enthusiastic and genuine appreciation for the product's design and eco-credentials, then follow up with specific details about its materials, origins, or impact (e.g., rescued from landfill, supports artisan communities, reduces plastic waste).
• •Whether it's the material's previous life or the artisan's craft, storytelling adds depth and emotional connection beyond the product's function.
• •Clearly state what makes a product sustainable (e.g., made from 100% recycled inner tubes, handcrafted by a Fair Trade cooperative, naturally sourced ingredients).
• •Highlight specific certifications or partnerships (e.g., 1% for the Planet, B Corporation Certified) to bolster credibility.
• •Use inclusive language that resonates with a diverse audience committed to sustainability and ethical consumption.

Social Perception

Positive & Trusted, Eco-Conscious Leader, Advocate for Change, Appreciation for Customer Service

Copy Examples

• •Discover consciously curated homewares that don't cost the Earth.
• •Every purchase supports artisans and reduces environmental impact.
• •Transforming waste into wonder.
• •Feel good knowing your style supports a greener planet and ethical craftsmanship.
• •Join us in celebrating sustainable design and conscious consumption.