Brand Tone

Engaging and Fun, Humorous and Witty, Relatable and Understanding, Enthusiastic and Positive, Slightly Irreverent and Playful

Brand Values

• •Digital Wellness/Digital Detox
• •Mindful Entertainment
• •Fun and Joy
• •Curiosity and Learning
• •Connection (with oneself and others)
• •Quality and Thoughtfulness

Best Practices

• •Embrace Wit and Humor (Appropriately): Inject clever wordplay, puns, and lighthearted jokes where suitable. Avoid anything offensive or overly sarcastic that could alienate the audience. The aim is to be amusing and relatable.
• •Speak the Audience's Language (Relatability is Key): Acknowledge the shared experience of digital overload and frame the solution (unplugging with puzzles) in an understanding and empathetic way. Use "we've all been there" type language.
• •Focus on the "Why" Beyond the "What": It's not just about puzzle books; it's about digital wellness, mental engagement, fun, and the joy of discovery. Highlight these benefits consistently.
• •Keep it Energetic and Enthusiastic: Use active voice and vibrant language that conveys excitement about the products and the experience they offer. Avoid dry or overly formal descriptions.
• •Be Authentically Playful: Don't force the humor. Let the brand's genuine passion for making "unplugging" an enjoyable and enriching experience shine through naturally in the copy. The "emojis are welcome" vibe from their "Our Story" is a good indicator.

Social Perception

A provider of fun and unique puzzle books, A relevant solution to screen fatigue, Engaging and mentally stimulating, High-Quality, Humorous and Enjoyable

Copy Examples

• •Headline: "Tired of the Scroll? Get Lost in a Puzzle (Your Thumbs Will Thank You)." Body: "Let's be real, your brain needs a vacation from the endless pings and notifications. Our puzzle books are like a spa day for your mind – minus the cucumber slices, plus a whole lot of 'aha!' moments and maybe a snort-laugh or two. Unscreen Yourself and remember what fun feels like offline."
• •Social Media Post (Image: Someone laughing while doing a puzzle book): Caption: "Warning: May cause spontaneous joy and a sudden urge to share random trivia facts. 🤓 Our puzzle books aren't just about finding words; they're about finding a little piece of your sanity in a screen-obsessed world. Who knew digital detox could be this addictive? #UnscreenYourself #PuzzleJoy #DigitalDetoxDoneRight #TriviaTime"
• •Product Description Snippet (for a humor-themed puzzle book): "This isn't your grandma's word search (unless your grandma has a delightfully twisted sense of humor). Prepare for puns that make you groan, jokes that make you giggle, and themes so out-there, you'll forget all about checking your notifications. Unplug, unwind, and unleash your inner word nerd with a side of cheeky fun."
• •Email Subject Line: "Your Brain Called, It Wants a Playdate (No Screens Allowed)." Email Body Excerpt: "Remember those things called books? We've supercharged them. Unscreen Yourself puzzle adventures are packed with enough wit, wonder, and 'wait, what?!' moments to make you forget your Wi-Fi password. Give your eyes a rest and your mind a treat. You deserve it!"
• •Ad Copy for a new release: "NEW! 'Worldly Wonders' Word Search: Explore the globe without the jet lag! 🌍✈️ Packed with mind-boggling trivia and wanderlust-inducing puzzles, it's your first-class ticket to screen-free fun. Unplug and unearth amazing facts – because being a know-it-all is underrated. Get yours and let the adventure begin!"