Brand Tone

empowering, inclusive, natural, and caring

Brand Values

• •Inclusivity & Diversity
• •Natural Ingredients
• •Effectiveness
• •Empowerment & Self-Acceptance
• •Sustainability
• •Ethical Practices

Best Practices

• •Prioritize Inclusivity in Language and Imagery: Always use language that speaks to a diverse audience. Ensure visuals represent a wide range of skin tones, hair textures, and individuals.
• •Highlight Natural Ingredients and Their Benefits: Clearly communicate the "unrefined" and natural aspects of the products and explain how these ingredients work effectively.
• •Maintain an Empowering and Positive Voice: Frame product benefits around self-acceptance, confidence, and feeling good in one's own skin, rather than focusing on "fixing flaws."
• •Be Authentic and Transparent: Share the founder's story and the brand's mission. Be open about ingredients and processes, fostering trust.
• •Engage with the Community: Respond to comments and messages in a way that reflects the brand's caring and inclusive values. Encourage user-generated content that aligns with the brand's ethos.

Social Perception

Unrefined Riches is generally perceived positively as a brand that champions inclusivity in the beauty industry, particularly for darker skin tones and diverse hair textures often overlooked by mainstream brands. Customers appreciate the natural ingredients and the effectiveness of the products. The founder's personal story and mission resonate with consumers. There's an appreciation for the brand's educational content and its efforts to empower individuals.

Copy Examples

• •Embrace your unique glow. Our [Product Name] with [Key Ingredient] celebrates every skin tone and texture. Nature's finest, for your confident skin.
• •Tired of products that don't understand your skin/hair? Unrefined Riches is here for *all* of you. Discover effective, natural care designed for your beauty.
• •Unlock the secret to [Specific Benefit, e.g., radiant skin, defined curls] with our [Product Name]. Pure ingredients, powerful results. Because everyone deserves to feel beautiful.
• •More than just skincare. It's a celebration of you. Join the Unrefined Riches family and experience the power of nature and inclusivity. #UnrefinedBeauty
• •Real results for real people. See how our [Product Name] is transforming skin and hair, naturally and ethically. Your journey to loving your skin starts here.