Brand Tone

Elegant & Sophisticated, Storytelling & Evocative, Empowering & Inspirational, Culturally Proud, Approachable & Informative

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Empowerment (especially Women)
• •Ethical Practices
• •Modernity & Fusion
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Embrace Storytelling: Consistently weave the legend of Unniyarcha and the cultural significance of designs into product descriptions, social media captions, and blog posts. This reinforces the brand's unique identity and emotional connection.
• •Use Evocative & Empowering Language: Employ words that convey elegance, strength, heritage, craftsmanship, and empowerment. Adjectives like 'legendary,' 'handcrafted,' 'timeless,' 'bold,' 'graceful,' and 'radiant' align with the brand's values.
• •Maintain Visual Consistency: Ensure that all visual content (photography, videography, graphics) reflects the brand's sophisticated, culturally rich, and high-quality aesthetic. This visual tone should complement the written copy.
• •Educate and Inform Gracefully: When discussing materials (92.5 silver, gemstones), craftsmanship, or care instructions, do so in a way that is informative yet maintains an elegant and appreciative tone for the artistry involved.
• •Engage with Authenticity and Warmth: In customer interactions (comments, DMs, reviews), respond in a manner that is respectful, helpful, and reflects the brand's core values of inspiration and connection, reinforcing the persona of a brand that cares.

Social Perception

Positive General Perception: Unniyarcha is largely perceived as a reputable brand offering beautiful, unique, and high-quality silver jewelry that beautifully marries Indian tradition with modern style. Customers appreciate the craftsmanship and the storytelling aspect of the brand. Aspirational yet Accessible: While the designs are elegant and have a premium feel, the brand often runs promotions, making it accessible to a broader audience seeking quality silver jewelry. Trusted for Gifting: Seen as a good option for gifting, especially for those who appreciate traditional Indian designs. Culturally Resonant: The brand's connection to Indian heritage and the story of Unniyarcha resonates well with customers proud of their roots. Concerns on Durability/Care in some instances: While overwhelmingly positive, isolated reviews raise questions about the long-term durability of some pieces if worn daily, suggesting a need for clear communication on product care.

Copy Examples

• •Headline: Unleash Your Inner Warrior. Adorn Yourself with Unniyarcha. Body: Inspired by the legendary princess Unniyarcha, our handcrafted silver jewelry is more than adornment – it’s a symbol of your strength, grace, and timeless spirit. Discover pieces that tell your story. #UnniyarchaLegacy #SilverJewelry #EmpoweredWomen
• •Headline: Where Heritage Meets Modern Elegance. Body: Each Unniyarcha creation is a dialogue between ancient Indian craftsmanship and contemporary design. Wear a piece of art that’s as unique as you are. Explore our new arrivals in 92.5 silver. #HandcraftedHeritage #ModernIndianJewelry #TimelessTradition
• •Headline: Stories Cast in Silver. Body: More than just jewelry, Unniyarcha offers heirlooms in the making. Inspired by myth, nature, and the indomitable spirit of Indian women. Find your signature piece today. #SilverStories #ArtisanJewelry #Unniyarcha
• •Headline: Celebrate Your Radiance. Ethically Sourced, Beautifully Crafted. Body: Feel beautiful inside and out with Unniyarcha. Our commitment to ethical sourcing and empowering artisans means every piece shines with integrity and passion. Discover conscious luxury. #EthicalJewelry #HandmadeWithLove #UnniyarchaValues
• •Headline: The Perfect Gift? A Legend Wrapped in Silver. Body: Looking for a gift that speaks volumes? Choose Unniyarcha – jewelry that embodies strength, beauty, and heritage. For the unforgettable woman in your life. #GiftOfHeritage #UnniyarchaJewelry #MeaningfulGifts