Brand Tone

Passionate & Enthusiastic, Trendy & Youthful, Direct & Informative, Eco-conscious & Purpose-driven, Approachable & Friendly

Brand Values

• •Sustainability
• •Authenticity & Quality
• •Customer-centricity
• •Passion for Street Culture & Vintage
• •Individuality & Self-Expression

Best Practices

• •Embrace the "Sustainable Cool" Vibe: Always weave in the sustainability aspect, but do it with a confident, stylish, and slightly edgy tone rather than being overly preachy. Connect eco-consciousness with individuality and trendiness.
• •Speak the Language of Streetwear & Vintage Enthusiasts: Use relevant slang, cultural references (e.g., "grails," "drops," "OG"), and terminology that resonates with the target audience, but ensure it's authentic and not forced.
• •Be Direct and Transparent: Provide clear, concise information about products (condition, era, materials, measurements), shipping, and policies. Honesty builds trust, especially when dealing with secondhand items.
• •Foster a Sense of Discovery and Exclusivity: Highlight the uniqueness of items (e.g., "1-of-1," "rare find," "limited drop"). This creates excitement and urgency while reinforcing the value of shopping secondhand.
• •Stay Energetic and Engaging, Especially on Visual Platforms: Use emojis appropriately, ask questions to encourage interaction, and maintain an upbeat, passionate voice that reflects the brand's roots and the excitement of finding unique pieces. Adapt the energy slightly for each platform (e.g., more dynamic on TikTok, slightly more curated on Instagram).

Social Perception

Positive Customer Feedback, Eco-Aware, Source for Unique Finds, Trusted & Authentic, Engaged Community (especially on TikTok)

Copy Examples

• •Instagram Post (New Vintage Drop): Rewind & Revive collezione Your next obsession just landed. 🔥 Score unique 80s & 90s vintage tees, iconic denim, and statement jackets that tell a story. Limited pieces, maximum impact. Shop sustainable, look incredible. Link in bio before they're history! #UnmarketVintage #SustainableStyle #RetroThreads #StreetwearCulture #OwnYourUnique
• •TikTok Video Caption (Upcycled Collection Showcase): From forgotten fabric to future classic! ✂️✨ Watch us give these threads a new life. Our latest upcycled collection is LIVE – 1-of-1 pieces designed to make you stand out, not blend in. Reduce waste, rock originality. Tap the link to cop yours! #UnmarketUpcycled #ReworkedFashion #SustainableFashion #OneOfAKind #EcoStreetwear
• •Facebook Ad (Targeting environmentally conscious shoppers): Tired of fast fashion's footprint? 🌍 UNMARKET is your destination for curated vintage, secondhand, and upcycled streetwear that’s as unique as you are. We believe style shouldn't cost the Earth. Join the movement, shop consciously, and discover unique pieces with history. Explore our collections today! #UnmarketDK #SlowFashion #VintageFinds #EcoFriendlyFashion #StreetwearDenmark
• •Website Banner (Promoting a Sale): FRESH FINDS, OLD SOUL. ✨ Score major deals on handpicked vintage, rare streetwear, and upcycled gems in our SALE section! Quality pieces with character, now at prices you’ll love. Shop smart, live sustainably. Don’t miss out! [Shop Sale Now]
• •Email Newsletter Snippet (Highlighting Brand Mission): Hey [Customer Name], Did you know that only about 1% of all clothing gets upcycled each year? At UNMARKET, we're on a mission to change that. Founded from a passion for unique sneakers and streetwear, we’ve grown to champion vintage and upcycled fashion – giving clothes a second chance and helping you express your style, sustainably. Explore our latest curated arrivals and be part of the change! [Explore New Arrivals]