Brand Tone

Artisanal & Passionate, Personal & Caring, Quality-focused & Detail-oriented, Unique & Creative, Modern

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Personalization
• •Passion for Animals
• •Customer Satisfaction
• •Innovation

Best Practices

• •Embrace "Artisanal Tech": Consistently blend the language of craftsmanship ("hand-finished," "precision-engraved," "natural materials") with the benefits of modern technology ("instant sharing," "NFC-enabled," "digital hub"). Avoid overly cold or technical jargon.
• •Lead with Emotion, Support with Function: Start with the "why" – the peace of mind for a pet owner, the desire for unique self-expression, the convenience for professionals. Then, explain how the NFC functionality delivers that benefit.
• •Maintain a Personal Touch (especially for pet products): Use warm, empathetic language. Refer to pets as companions or members of the family. Even for professional products, a touch of personal care in the description can resonate.
• •Showcase Uniqueness and Customization: Continuously highlight the customizable nature of the products. Use words like "your own," "personalized," "one-of-a-kind," "tailored to you."
• •Be Clear and Concise on Utility: While the tone is artisanal, the explanation of how to use the NFC tags and their practical benefits (e.g., "simple tap," "effortless sharing," "quick setup") must be straightforward and easy to understand. Use active voice and clear calls to action.

Social Perception

Highly Positive for Pet Tags: Customers perceive UnikTag's pet products as high-quality, beautiful, durable, and backed by excellent customer service and fast shipping. The "Star Seller" status on Etsy confirms this positive perception.

Copy Examples

• •Keep Them Safe, Beautifully. Introducing the UnikTag NFC Pet Medal: Parisian craftsmanship meets modern peace of mind. Hand-finished with love, instantly share vital contact info with a simple tap. Because their story deserves to be found.
• •Make Your Mark, Uniquely. The UnikTag NFC Connection Hub: More than a business card, it's your digital handshake, elegantly crafted. Share your world – socials, portfolio, contact – with effortless style. Network smarter, not harder.
• •Travel Assured, Arrive in Style. Secure your journey with a UnikTag NFC Luggage ID. Handcrafted from [Rare Wood Type], each tag is as unique as your adventures. A tap ensures your details are always at hand, blending natural beauty with smart recovery.
• •UnikTag: Tap Into Your World. From ensuring your furry friend's safety to streamlining your connections, our NFC tags are designed with French artistry and innovative simplicity. Personalize your interactions. Secure what matters. Uniquely yours.
• •The Art of Connection, Crafted in France. At UnikTag, every NFC-enabled tag is born from a passion for detail and a commitment to quality. Experience the difference of handcrafted technology, designed to make your life simpler and more secure.