Brand Tone

Approachable, Friendly, Educational, Informative, Passionate, Enthusiastic, Authentic, Transparent, Humorous, Down-to-Earth, Caring, and Supportive

Brand Values

• •Education: Empowering customers with knowledge about crystals and their uses.
• •Accessibility & Trust: Simplifying the online crystal buying process and being a reputable source.
• •Ethical Sourcing: Committing to responsible sourcing from family-owned mines and local wholesalers who share their ethical and environmental values.
• •Community: Building a "safe space" and a strong community around crystals.
• •Customer Focus: Prioritizing customer satisfaction, evident in their attention to packaging, fast shipping, and responsiveness.
• •Authenticity & Passion: Running their business with genuine passion for their products and a transparent approach.
• •Making a Difference: Aiming to positively impact their customers' well-being.
• •Sustainability: Using eco-friendly packaging, including biodegradable bubble wrap and tape made from recycled materials.
• •Intuition: Believing that "the crystal chooses the owner, not the other way around,"

Best Practices

• •Stay Approachable and Relatable: Continue using friendly, inclusive language like "babes," "fam," and share personal anecdotes or behind-the-scenes content. Keep the "real talk" going.
• •Prioritize Education: Consistently offer clear, easy-to-understand information about crystals, their meanings, and uses, avoiding overly technical or "vague" spiritual jargon.
• •Highlight Ethical Sourcing and Values: Regularly remind your audience of your commitment to ethical sourcing and sustainability, as this is a key differentiator and resonates with conscious consumers.
• •Incorporate Humor and Authenticity: Don't be afraid to be playful and show the human side of the brand, especially on platforms like TikTok. Authenticity builds trust.
• •Foster Community Engagement: Actively engage with comments and messages across all platforms. Continue to build that "safe space" and make customers feel like part of the "Unearthed Fam."

Social Perception

A trustworthy and reputable source for high-quality, ethically sourced crystals with positive customer experiences and a strong sense of community.

Copy Examples

• •Instagram Post (New Arrival - Rose Quartz): "Hey babes! ✨ Fall head over heels for our latest Rose Quartz drop. Perfectly pink and packed with loving vibes to soothe your soul and open your heart. We intuitively hand-picked these beauties, so you know the universe is sending something special your way! 😉 Tap to shop and let a little more love in. #RoseQuartz #CrystalHealing #SelfLove #UnearthedCrystals #MagicInYourMail"
• •Product Description (Anxiety Antidote Box): "Feeling a bit frazzled? We get it. Our Anxiety Antidote Box © is like a warm hug in a box, curated with love and a sprinkle of Unearthed magic. Inside, you'll find hand-selected crystals known for their calming energies, plus a little something extra to help you find your zen. Because everyone deserves a moment of peace. You got this. 💪 #CrystalCare #AnxietyRelief #SpiritualTools #UnearthedSupport"
• •Email Newsletter Subject: "✨ Psst... Your Next Crystal Soulmate Might Be In Here! ✨ Body Snippet: Hey Crystal Lover! Shaz and Pete here 👋. We've just added some seriously stunning new pieces to the shop – each one ethically sourced and bursting with good energy. We believe the right crystal finds you, so come see if your next treasure is waiting! Plus, get a sneak peek at our latest blog on demystifying crystal shapes. Happy discovering!"
• •TikTok Video Caption (Humorous): "When someone asks if I *really* need another crystal... 😏 Uh, yeah! It's called self-care, look it up! 😂 Tag a friend who understands the obsession! Our latest sparkly arrivals are live – don't miss out! #CrystalAddict #Funny #SpiritualHumor #UnearthedCrystals #NewArrivals #ItsNotAHoardItsACollection"
• •Facebook Ad (General Brand Awareness): "Tired of sketchy crystal sites and confusing jargon? 🤨 At Unearthed Crystals, we're real people (sisters, actually!) passionate about making crystals accessible and understandable. We hand-pick every ethically sourced gem, share easy-to-grasp info, and are always here for a chat. Discover a crystal shop that feels like home. Visit us online or at our Yamanto store! #EthicalCrystals #CrystalEducation #AustralianOwned #SpiritualJourney #UnearthedFam"