Brand Tone

Comfort-focused & Reassuring, Inclusive & Body-Positive, Empathetic & Understanding, Confident & Innovative, Customer-centric & Trustworthy

Brand Values

• •Comfort
• •Confidence
• •Inclusivity
• •Quality
• •Customer Satisfaction
• •Authenticity
• •Ethical Practices

Best Practices

• •Prioritize 'Comfort' in Your Vocabulary: Consistently use words like 'comfort,' 'soft,' 'supportive,' 'gentle,' 'easy,' 'feel-good' across all communications. This reinforces the core brand promise.
• •Embrace Inclusive Language and Imagery: Speak to 'all women,' 'every body,' 'all shapes and sizes.' Ensure visuals reflect diverse body types, ages, and ethnicities to make the brand relatable and welcoming.
• •Maintain a Reassuring and Empathetic Voice: Acknowledge common underwear frustrations (e.g., 'no more digging wires,' 'say goodbye to discomfort') and position UnderOutfit as the caring solution.
• •Highlight a Core Value Proposition: Confidence Through Comfort: Frame the narrative around how comfortable undergarments empower women to feel more confident and at ease in their daily lives.
• •Be Consistent Across All Channels (Address the Discrepancy): Crucially, ensure the tone and product focus are consistent. The current stark difference between the `underfitness_` Instagram (male-focused, sensual) and the `underoutfit.com` website (female-focused, comfort/inclusive) is confusing. If `underfitness_` is a separate brand or a legacy page, this should be clarified or its strategy realigned with the primary UnderOutfit messaging to avoid brand dilution and ensure all touchpoints reinforce the main brand's values and tone. If it's meant to be the men's line, its connection and shared values with the women's line should be more clearly communicated, or it should adopt a tone more aligned with the overarching brand (e.g., 'Comfort and Style for Men').

Social Perception

Largely seen as a provider of comfortable, high-quality undergarments, especially bras. Customers appreciate the focus on comfort over traditional, often uncomfortable, designs. Trusted (by many). Innovative. Responsive (generally). Growing Rapidly.

Copy Examples

• •Headline: Finally. Underwear That Feels As Good As You. Body: Tired of choosing between comfort and confidence? At UnderOutfit, we believe you deserve both. Discover our collection of beautifully soft, supportive intimates, designed for every body. Wear what you love, feel amazing. #UnderOutfitComfort
• •Headline: Your Everyday Comfort, Elevated. Body: From busy mornings to relaxed evenings, our bras and underwear are made to move with you. Experience the difference of thoughtful design and fabrics that feel like a second skin. Because comfort should be the simplest part of your day. Shop now and get 180 days to fall in love. #RealComfortRealYou
• •Headline: Designed By Women, For Every Woman. Body: We get it. That’s why we’ve created undergarments that truly understand your needs. No more pinching, slipping, or wishing the day was over. Just pure, blissful comfort in every size, for every story. Feel the UnderOutfit difference. #InclusiveComfort
• •Headline: Confidence Starts Underneath. (Adapted from UnderFit, but applicable) Body: The right foundation can change everything. Our innovative, wire-free designs provide incredible support and a smooth silhouette, so you can step out feeling your absolute best. It’s more than underwear, it’s your daily boost. #UnderOutfitConfidence
• •Headline: Wash It. Wear It. Love It. (Or It’s On Us!) Body: We’re so confident you’ll adore the feel of UnderOutfit, we offer a 180-day wash-and-wear guarantee. Experience true comfort and the perfect fit, risk-free. Your search for the ultimate everyday bra ends here. #LoveUnderOutfit