Brand Tone

friendly, approachable, quirky, and slightly humorous

Brand Values

• •Uniqueness & Individuality
• •Joy & Fun
• •Customer Connection & Community
• •Quality & Curation
• •Discovery

Best Practices

• •Develop a "Brand Voice Chart": Create a simple internal guide that lists adjectives describing your tone (e.g., "Playful," "Witty," "Enthusiastic," "Helpful") and provides "Do" and "Don't" examples for phrasing. For instance: *Do: Use emojis to add personality. Don't: Use overly technical or corporate jargon.*
• •Know Your Audience: Understand who you're talking to. The current tone resonates well with people seeking unique items. Continue to use language and references that appeal to this demographic (e.g., pop culture nods if appropriate, relatable everyday humor).
• •Read Everything Aloud: Before publishing any copy (website text, social media posts, emails), read it aloud. Does it sound like a real, friendly person? Does it match the established quirky and approachable tone? If it sounds stiff or off-brand, revise it.
• •Empower Your Team (if applicable): If multiple people are writing copy, ensure they are all familiar with the brand voice. Share the Brand Voice Chart and provide feedback to ensure consistency. Run occasional short workshops or refreshers.
• •Review and Evolve (But Stay True to Core): Periodically review your copy across all platforms. Is it still hitting the mark? While consistency is key, brand voices can subtly evolve. Ensure any evolution still aligns with the core values of uniqueness, joy, and customer connection. Don't be afraid to A/B test different phrasings in ads or emails to see what resonates best, as long as it fits within the established tonal guidelines.

Social Perception

charming and delightful source for unique gifts and interesting finds

Copy Examples

• •Instagram Post (New Product): "Warning: May cause extreme gift-giving satisfaction! ✨ Our new [Product Name] has landed, and it's everything you never knew you needed (but totally do). Perfect for your [Target Person, e.g., 'quirkiest friend,' 'plant-loving mum,' 'inner child']. Snag yours before they disappear into the land of awesome! #UncommonCollective #NewArrival #GiftIdeas #QuirkyFinds #MustHave"
• •Facebook Ad (General Brand Awareness): "Tired of the same old, same old? So are we! At Uncommon Collective, we hunt down the fun, the fabulous, and the fantastically different, so you don't have to. From head-turning homewares to gifts that'll get you crowned 'best gift-giver ever,' explore a world less ordinary. Click to discover your next uncommon treasure! 😉 #ShopUnique #GiftShopAustralia #UncommonGifts #SupportSmallAU"
• •Product Description Snippet (for a quirky mug): "Morning coffee just got a whole lot cheekier. This isn't just a mug; it's a statement. A declaration that you, dear sipper, have excellent taste and a fabulous sense of humor. Plus, it holds liquid like a champ. What's not to love? Grab one and make your colleagues/partner/cat delightfully envious."
• •Email Subject Line (Sale Promotion): "Psst... Your dose of delightful is on sale! 😉" or "Uncommon goodies, uncommonly good prices!"
• •Website "About Us" Snippet: "We're Uncommon Collective, your friendly neighborhood curators of cool, quirky, and 'OMG-where-did-you-get-that?!' kind of stuff. We believe life's too short for boring gifts (and boring anything, really). Our mission? To bring a little more awesome into your everyday. Thanks for stopping by our corner of the internet!"