Brand Tone

Problem-Solving & Reassuring, Empowering & Confidence-Boosting, Supportive & Caring, Informative & Expert, Appreciative & Community-Focused

Brand Values

• •Comfort
• •Innovation & Quality
• •Problem Solving
• •Confidence
• •Functionality & Fashion
• •Customer Satisfaction
• •Inclusivity (in terms of solving a common problem for many women)

Best Practices

• •Focus on the Solution, Not Just the Product: Emphasize how Shapeez solves common bra problems (back bulge, discomfort, visible lines) and the resulting feeling of confidence and relief.
• •Use Empowering and Positive Language: Frame messaging around confidence, feeling good, and freedom, rather than focusing on "flaws." Words like "flawless," "smooth," "confident," "comfortable," "supported," and "liberated" should be common.
• •Maintain a Supportive and Understanding Voice: Acknowledge the frustrations women have with traditional bras. Use empathetic language that shows you understand their needs.
• •Incorporate Customer Language and Testimonials: Regularly feature genuine customer reviews and phrases they use to describe their experience (e.g., "life-changing," "finally comfortable"). This adds authenticity and relatability.
• •Be Clear and Informative, Especially Regarding Sizing: Given the unique fit, ensure all sizing information is easy to understand and guides customers to the correct choice, reinforcing the brand's helpful and expert nature.

Social Perception

Life-Changing/Problem Solver, Comfortable & High Quality, Effective, Worth the Price, Good Customer Service, Innovative

Copy Examples

• •Social Media Ad: Tired of your bra dictating your outfit? It's not you, it's your bra! Discover the Shapeez difference: all-day comfort, incredible support, and a beautifully smooth back. Finally, wear what you love with confidence. #Shapeez #BackSmoothingBra #ComfortAndConfidence
• •Website Hero Banner: Goodbye, Back Bulge. Hello, Flawless! Our patented bras are designed to smooth, support, and set you free. Experience the comfort you deserve and the confidence you crave. Shop Shapeez today – your back will thank you.
• •Email Subject Line: That 'Aha!' Moment When You Find The Perfect Bra... Email Body Snippet: ...is what women tell us they experience with Shapeez. Imagine: no more adjusting straps, no more unsightly lines, just pure comfort and a sleek silhouette from every angle. Ready for your 'aha!' moment?
• •Product Description Snippet - for a new style: Introducing the [New Product Name] by Shapeez – where innovative design meets luxurious comfort. We listened to what you wanted: the same incredible back-smoothing power you trust, now with [new feature, e.g., even lighter fabric/new neckline]. Feel supported, feel beautiful, feel unstoppable.
• •Instagram Post - Customer Testimonial Focus: Real women, real results, real confidence! ✨ Jane D. told us, 'I never thought I'd love a bra this much. Shapeez has changed how I feel in my clothes!' [Quote sourced from reviews]. We're not just making bras; we're crafting confidence. Share your Shapeez story! #ShapeezLove #CustomerTestimonial #EmpoweredByShapeez