Brand Tone

friendly, enthusiastic, and caring

Brand Values

• •Joy and Happiness of Pets (and Owners)
• •Quality and Originality
• •Customer Satisfaction
• •Trust and Security
• •Passion for Animals

Best Practices

• •Always Prioritize the Pet's Happiness: Frame copy around the joy, comfort, and well-being of the dog. Use words that evoke positive emotions related to pet ownership.
• •Maintain a Friendly and Approachable Voice: Use contractions, exclamation points (appropriately), and a conversational style. Avoid overly formal or technical jargon unless explaining specific product benefits clearly.
• •Use Emotive and Evocative Language: Words like "joy," "happy," "cuddle," "playful," "cherish," and "delight" can reinforce the caring nature of the brand. The French equivalents are used on their current site.
• •Show, Don't Just Tell: Incorporate user-generated content, cute imagery, and videos of dogs enjoying the products to visually reinforce the brand's message and tone.
• •Be Consistent Across All Channels: Ensure the friendly, enthusiastic, and caring tone is maintained from website copy and product descriptions to social media interactions, email marketing, and customer service responses. If translating content, ensure the translated tone matches the original French intent.

Social Perception

positive

Copy Examples

• •Homepage Banner: "Tail-wagging happiness delivered! ✨ Discover original toys, comfy beds, and fun accessories to make your furry friend's day, every day. Because a happy dog means a happy you!"
• •Product Description (e.g., for a new toy): "Unleash the joy! Our new [Toy Name] isn't just a toy, it's a bundle of fun designed for hours of playful antics. Watch your best friend pounce, chase, and snuggle with their new favorite. Get ready for happy barks!"
• •Social Media Post (Instagram/Facebook with a cute dog picture): "That feeling when the Un Amour de Wouaf box arrives! 😍 Spoil your beloved companion with goodies that get their tail wagging. What makes your dog do a happy dance? Share with us! #UnAmourDeWouaf #DogJoy #HappyPup"
• •Email Subject Line (for a promotion): "Woof-tastic treats & deals inside! Spoil your pup (and your wallet!)."
• •About Us Snippet: "At Un Amour de Wouaf, we're more than just a pet store; we're a community of passionate dog lovers dedicated to bringing smiles to furry faces and their humans. We believe every 'wouaf' deserves the best!"