Brand Tone

Professional & Experienced, Client-Focused & Collaborative, Quality-Oriented & Creative, Approachable & Friendly

Brand Values

• •Excellence & Quality: Striving to deliver high-standard design work that adds value.
• •Client Partnership & Understanding: Valuing client input and working collaboratively to meet their specific needs.
• •Integrity & Personalized Service: Treating all clients, big or small, with equal importance and offering a "personalised, friendly and unique approach."
• •Creativity & Effective Communication: Believing in the power of good graphic design to help businesses connect with customers, grow, and stand out.
• •Experience & Reliability: Leveraging extensive experience to deliver successful results.

Best Practices

• •Always Prioritize Clarity and Professionalism: Use clear, concise language that reflects expertise without being overly jargonistic. Ensure all communications are error-free.
• •Emphasize Partnership and Client Benefits: Frame services and descriptions around how they solve client problems or help them achieve their goals. Use "we" and "you" to foster a sense of collaboration.
• •Showcase Expertise Through Results (and Testimonials): Let the quality of work and client satisfaction speak for themselves. Weave in achievements or positive feedback subtly where appropriate.
• •Maintain a Helpful and Approachable Demeanor: Even in professional communication, ensure the tone is welcoming and open to inquiries. Phrases like "We're here to help" or "Let's chat" can be effective.
• •Be Consistent Across All Platforms: Whether it's website copy, an email, or a social media update, the core tone (professional, client-focused, creative, approachable) should remain consistent to build a strong, recognizable brand voice.

Social Perception

Clients (based on testimonials): Clients perceive Una Healy Design as highly talented, professional, and a pleasure to work with. They value the ability to understand and interpret concepts, excellent communication, and timely project delivery. General Public: Due to the limited presence in broader online discussions or media mentions found in the search, the general public perception is likely neutral or largely unformed beyond their immediate client base and local Dublin area. Their online presence is primarily through their website and professional social media profiles.

Copy Examples

• •Homepage Headline: "Award-Winning Graphic Design That Tells Your Story. Over 30 years of experience in building brands that connect, stand out, and grow."
• •Service Page (Branding): "Your brand is more than a logo. It's the core of your business identity. We partner with you to craft a compelling visual story that resonates with your audience and elevates your presence."
• •Call to Action: "Ready to transform your vision into impactful design? Let's discuss your project. Contact us for a complimentary consultation and let's create something exceptional together."
• •About Us Snippet: "At Una Healy Design, we believe great design is born from collaboration. For three decades, we've dedicated ourselves to understanding our clients' unique goals, delivering creative solutions with a personal touch for businesses of all sizes."
• •Social Media Post (showcasing a project): "Thrilled to unveil our latest logo design for [Client Name]! We focused on [key element/strategy] to capture their unique [client's industry/value]. Helping businesses like [Client Name] thrive through strategic design is what we do best. #GraphicDesign #Branding #DublinDesign"