Brand Tone

Professional, Results-Oriented, Expert/Authoritative, Client-Focused, Confident, Direct and Clear

Brand Values

• •Quality
• •Effectiveness/Results
• •Client Success
• •Expertise
• •Professionalism
• •Collaboration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., Professional, Results-Oriented, Confident, Expert), along with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Clarity and Benefits: Always write with the target audience (e-commerce sellers) in mind. Clearly articulate how your services solve their problems and help them achieve their goals (e.g., "boost sales," "increase conversions," "enhance brand appeal").
• •Use Strong Verbs and Active Voice: Employ dynamic language that conveys confidence and expertise. Active voice generally makes copy more direct and impactful. For example, instead of "Sales can be boosted by our designs," use "Our designs boost your sales."
• •Maintain Professionalism: Ensure all copy is grammatically correct, free of typos, and avoids overly casual slang or jargon that doesn't align with an expert, business-focused image. The language should build trust and credibility.
• •Be Consistent Across All Channels: Whether it's website copy, email communication, ad creatives, or potential social media content, the brand tone should remain uniform. This consistency builds brand recognition and reinforces your values. Regularly review content to ensure alignment.

Social Perception

Clients likely perceive UnaGraphics as a valuable partner that delivers high-quality design work, understands the nuances of Amazon and e-commerce visuals, and contributes positively to their sales and brand image. They are seen as professional, responsive, and skilled. Awareness is likely low beyond their direct client base and those actively searching for the specific e-commerce design services they offer.

Copy Examples

• •Headline for an Ad targeting Amazon Sellers: Stop Blending In. Start Selling Out. Get High-Converting Amazon Listing Images That Turn Clicks Into Customers. UnaGraphics – We Design for Dominance.
• •Website Banner Text: Elevate Your E-commerce Brand. Professional Graphic Design That Captivates, Converts, and Conquers. Discover the UnaGraphics difference.
• •Email Subject Line for a Prospect: Is Your Amazon A+ Content Actually Costing You Sales? Let's Fix That.
• •Social Media Post (if they were to build a presence on LinkedIn, for example): In the crowded Amazon marketplace, your product's first impression is everything. Our expertly crafted infographics and listing images are designed not just to be seen, but to sell. Ready to transform your listings? #AmazonFBA #EcommerceDesign #GraphicDesign #ConversionOptimization #UnaGraphics
• •About Us Snippet: At UnaGraphics, we're more than just designers; we're e-commerce growth partners. We combine creative flair with a deep understanding of what sells online, delivering professional graphic design solutions that empower your brand to achieve its full potential. Your success is our benchmark.