Brand Tone

Caring and Nurturing, Joyful and Playful, Trustworthy and Reliable, Modern and Stylish (yet practical), Approachable and Friendly

Brand Values

• •Child-centricity
• •Quality
• •Support for Ukrainian Families
• •Joy of Childhood
• •Accessibility

Best Practices

• •Speak Parent to Parent: Use language that resonates with parents – understanding their needs, joys, and concerns. Emphasize benefits like comfort, durability, ease of care, and how the clothes support their child's development and happiness.
• •Focus on the Child's Experience: Describe how the clothes feel and function from a child's perspective (e.g., "soft enough for naptime," "stretchy enough for playtime"). Use positive, emotive words associated with childhood: "joy," "giggle," "adventure," "cozy," "dream."
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy aligns with the brand's visual identity (soft, cheerful imagery). If the images are playful, the copy should reflect that.
• •Be Authentic and Transparent: Clearly communicate about materials, sizing, and care instructions. If the brand has a local or ethical production story, share it. Authenticity builds trust.
• •Engage and Build Community: Use social media copy to ask questions, invite parents to share their experiences (User-Generated Content), and respond to comments in a consistently warm, helpful, and friendly manner. This reinforces the caring aspect of the brand.

Social Perception

Product Quality and Durability, Design and Style, Price and Value for Money, Customer Service, Ethical Practices, Support for the national economy and its conduct within the local market.

Copy Examples

• •Headline: Wrapped in Love, Ready for Adventure! Body: Discover NAUDI's latest collection of super-soft, durable clothes designed for every giggle, tumble, and hug. Because their comfort is our happiness. Shop now for happy little explorers!
• •Headline: Little Styles, Big Smiles. Body: Dress your little one in the cutest, comfiest outfits from NAUDI. Perfect for playdates, parties, and every precious moment in between. Explore our new arrivals and find their next favorite look!
• •Headline: Quality That Keeps Up With Them. Body: From their first steps to their biggest leaps, NAUDI clothes are made to last. Crafted with care from quality materials, ensuring comfort and style wash after wash. Because childhood is meant to be lived in!
• •Headline: The Magic of Childhood, Dressed by NAUDI. Body: Let their personalities shine! Our vibrant and playful designs are made to inspire imagination and fun. Create beautiful memories with outfits as special as they are.
• •Headline: Seasonal Sale! Brighten Their Wardrobe for Less. Body: Don't miss out! Stock up on adorable, high-quality children's wear from NAUDI at prices you'll love. Limited time offer – shop the sale today and dress them in joy.