Brand Tone

supportive, reassuring, and encouraging

Brand Values

• •Natural Wellness
• •Active Lifestyle Support
• •Sustainability/Eco-consciousness
• •Efficacy & Quality
• •Customer-centricity
• •Accessibility & Simplicity

Best Practices

• •Focus on Empowerment and Solutions: Frame copy around how Poutee helps customers overcome pain and achieve their active lifestyle goals, rather than just listing product features. Use encouraging and positive language.
• •Emphasize Natural and Gentle Efficacy: Consistently highlight 'THC-Free,' 'organically crafted,' 'natural ingredients,' and 'powered by nature' to reinforce trust and the brand's commitment to wellness.
• •Maintain a Supportive and Understanding Voice: Acknowledge the challenges of pain but pivot quickly to the relief and support Poutee offers. Use empathetic and reassuring language.
• •Clearly Explain Benefits and Usage: While being supportive, ensure product descriptions and instructions are clear, straightforward, and informative, especially regarding CBD strengths and the refill system.
• •Integrate Sustainability Messaging Naturally: Weave in mentions of the 'Recycle + Refill + Reuse' program and 'eco-friendly' aspects where relevant, showing it as an integral part of the brand's value, not just an add-on.

Social Perception

Poutee is perceived as a provider of effective pain relief products, particularly for muscle and joint issues. Customers appreciate the natural approach and the physical sensations (cooling/warming) the products provide. The brand is seen as catering to an active demographic. The refill system, while a newer aspect, could contribute to a perception of being environmentally conscious if marketed effectively. The brand appears to be building a reputation based on product performance and natural ingredients.

Copy Examples

• •Headline: Don't Let Pain Call the Shots. Reclaim Your Active Life with Poutee. Body: Sore muscles and achy joints shouldn't dictate your day. Our natural, THC-Free CBD relief creams and oils are here to help you move freely and celebrate every moment. Feel the soothing difference. Live actively. #PouteeRelief #ActiveLifestyle
• •Headline: Your Adventure Awaits. Poutee Keeps You Moving. Body: From the trail to the yoga mat, Poutee's CBD topicals are designed for your journey. Experience targeted pain relief with our eco-friendly, organically crafted formulas. Start your Poutee journey today and keep doing what you love. #PoweredByNature #CBDWellness
• •Headline: Relief That’s Kind to You & The Planet. Body: Introducing Poutee's innovative refill system! Get the powerful, natural CBD pain relief you trust, now with less waste. Our reusable applicators and easy refills make it simple to stay active and sustainable. #PouteeSustainable #EcoFriendlyCBD #RecycleRefillReuse
• •Headline: Feel Good, Naturally. That's the Poutee Promise. Body: Tired of harsh chemicals? Poutee offers effective pain relief powered by nature. Our THC-Free CBD is organically grown and blended with soothing botanicals to help your body recover and thrive. Discover your favorite today! #NaturalPainRelief #PouteeWellness
• •Headline: What Our Customers Are Saying: 'Amazing for my achy legs!' - Tammy S. Body: Real people, real relief. Join the Poutee community and experience how our CBD topicals can help you manage pain and embrace an active lifestyle. Explore our starter kits and find your perfect match. #CustomerLove #CBDTestimonials #PouteeActive