Brand Tone

Descriptive and Evocative, Aspirational yet Accessible, Enthusiastic and Engaging, Informative and Helpful

Brand Values

• •Celebration of Tradition
• •Craftsmanship
• •Elegance and Beauty
• •Affordability and Accessibility
• •Versatility

Best Practices

• •Emphasize Storytelling around Craftsmanship and Tradition: Consistently weave in narratives about the "karigars," the traditional inspiration behind designs, and how each piece is "handcrafted with love."
• •Highlight the "affordable luxury" aspect, mention budget-friendly options, and avoid overly exclusive or intimidating language.
• •Maintain a friendly and helpful demeanor when responding to comments and messages.
• •Use descriptive and evocative language to highlight the beauty, elegance, and traditional craftsmanship of the jewelry.
• •Incorporate user-generated content and reviews to build trust and social proof.

Social Perception

Provider of stylish and event-appropriate jewellery, offering a perfect style for every look.

Copy Examples

• •These beautifully handcrafted pearl jhumka earrings capture the essence of traditional Indian artistry.
• •Each piece is handcrafted with love by our skilled karigars to make your special day unforgettable.
• •Shop this stunning piece now and add a touch of elegance to your look!
• •Exquisite Kundan necklace, a regal statement for your special occasion.
• •Discover unbeatable deals on our handcrafted jewellery collection!