Brand Tone

Confident & Assertive, Aspirational & Luxurious, Direct & Transactional, Trendy & Culturally Connected, Customer-Centric (in showcasing results), Informal & Approachable (in communication)

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Trust & Expertise
• •Trend Leadership & Style

Best Practices

• •Speak the Language of Luxury and Exclusivity (Subtly): Use words that evoke quality, craftsmanship, and status (e.g., "flawless," "premium," "custom-crafted," "exclusive design," "shine," "ice") without being overly verbose or pretentious.
• •Prioritize Direct Calls to Action: Make it extremely clear what you want the audience to do next. "Text TY for a Quote," "DM to Design," "Shop the Look," "Claim Your Custom Piece" are all effective. The "Text TY" is a strong, unique call to action that should be used consistently.
• •Incorporate Visual Language: Since jewelry is highly visual, use descriptive words that help the audience imagine the product's look and feel ("drip," "shine," "gleam," "intricate detail," "bold statement").
• •Stay Connected to the Culture: While maintaining professionalism, subtly align with the terminology and aesthetics of the target audience (often related to hip-hop and urban fashion). Use relevant emojis sparingly and appropriately (e.g., 💎, 🔥, 💯, 📲).
• •Show, Don't Just Tell (through Customer Features): Let customer testimonials and user-generated content do some of the talking. When reposting, caption it with enthusiasm that reflects pride in the product and customer satisfaction, reinforcing the brand's success and desirability. Frame customer features as a testament to the brand's quality and appeal.

Social Perception

As a Go-To for Custom Grillz, Associated with Luxury and "Bling", Trusted by a Niche Community, Responsive (in terms of inquiries), Visually Driven

Copy Examples

• •Instagram Post (Image of a diamond-encrusted grill): Ice out your smile. 💎 Level up your look with a custom set that hits different. Real gold, flawless diamonds – designed by you, crafted by TY. DM us your vision or text TY at [Phone Number] to start.
• •Facebook Ad (Carousel of different grill styles): Your Style. Your Grill. 🔥 From classic solids to full diamond sets, Tys Jewelers brings your perfect smile to life. Stop dreaming, start shining. Tap 'Shop Now' to explore designs or text TY at [Phone Number] for your 1-of-1 piece.
• •Website Banner (Homepage): DEFINE YOUR SHINE. Unrivaled Custom Grillz & Jewelry. Expertly Crafted. Uniquely You. Text TY For A Quote: [Phone Number]
• •Instagram Story (Video of a customer happily showing off their new grillz): Another 🔥 set out the door! @[CustomerTag] rocking their new custom grillz by TY. Want yours? You know what to do 📲 Text TY [Phone Number]!
• •Pinterest Pin Description (Image of an intricate gold pendant): Beyond the grillz. ⛓️ Custom pendants, chains, and rings made to make a statement. Only at Tys Jewelers. Got an idea? We can make it. Text TY [Phone Number].