Brand Tone

Introspective, Authentic, Gritty, Edgy, Creative, Versatile, Confident, Independent, Engaging, and Community-Focused.

Brand Values

• •Honesty & Authenticity
• •Storytelling & Depth
• •Independence & Creative Control
• •Growth & Evolution
• •Resilience & Self-Belief
• •Legacy & Meaning

Best Practices

• •Always Lead with Honesty: Ensure all communications, from lyrics to social posts, reflect genuine experiences and emotions. Authenticity is your core.
• •Embrace Your Storytelling Roots: Frame updates, announcements, and even casual interactions as part of a larger narrative – your artistic journey and the world you're building.
• •Maintain an Introspective yet Confident Voice: Balance vulnerability with self-assurance. Share reflections and personal insights, but always with an underlying confidence in your artistic vision and direction.
• •Speak Directly to Your "Cult Following": Acknowledge and engage with your dedicated fans. Use language that fosters a sense of community and shared understanding.
• •Let Your Influences Inform, Not Define: While your diverse influences add depth, ensure your unique voice – gritty, versatile, and thoughtful – always cuts through clearly in all your copywriting.

Social Perception

Lyrically Skilled, Hypnotic Flow, Introspective Storyteller, Versatile and Evolving Musician, Authentic Artist, Dedicated Fanbase, Emerging Independent Force.

Copy Examples

• •Tyler Linkman. Johannesburg's own. Crafting worlds with words, rooted in hip-hop, branching into raw, honest storytelling. This isn't just music; it's my mirror, my growth, my culture. Independently made, for those who listen deeper.
• •New track 'Echoes of Now' just dropped. Stripped back, straight from the soul. This one's for everyone fighting their own battles and finding their voice. Hit the link in bio – let the story unfold. #TylerLinkman #NowOrNever #HonestMusic
• •Wear the journey. This tee isn't just fabric; it's a piece of the 'Now or Never' era – a testament to independence and building from the inside out. For the truth-chasers, the culture-makers. Limited run.
• •Off the dome, no filter. Just raw thoughts and a beat. This is where the bars meet the truth. If you feel it, you get it. Subscribe for more unscripted moments. #TylerLinkmanFreestyle #RealHipHop #Storytelling
• •To my loyal listeners, your support fuels this independent journey. Every stream, every message – it all goes into building something that lasts, something real. The new mixtape, 'Now or Never: Side A,' is a piece of my story I'm proud to share with you. Thanks for being part of it.