Brand Tone

Welcoming and Informative, Evocative and Nature-Oriented, Personal and Trustworthy, Relaxed and Unpretentious

Brand Values

• •Connection with Nature
• •Tranquility and Escape
• •Authenticity and Charm
• •Comfort and Hospitality
• •Local Experience

Best Practices

• •Embrace Storytelling: Share anecdotes about the cottages, the local area, or even past guests' positive experiences (with permission) to create an emotional connection.
• •Use Sensory Language: Appeal to the senses by describing the sights, sounds, and feelings of being in Dumfries & Galloway – the crisp air, the call of a bird, the warmth of a log burner.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a welcome friend. Avoid overly formal or corporate language.
• •Highlight Unique Selling Propositions (USPs) Consistently: Continuously weave in the core appeals – the tranquility, nature, charm, and the specific features of the cottages – in all communications.
• •Keep it Authentic: Let the genuine passion for the properties and the region shine through. Avoid clichés where possible and focus on genuine descriptions that reflect the true experience offered.

Social Perception

The perception is likely that of a niche, perhaps family-run, provider of charming and secluded holiday lets, appealing to those seeking a quiet getaway in a scenic, rural setting. It would be perceived as a traditional rather than a trendy or highly "branded" entity.

Copy Examples

• •Homepage Snippet: Escape to the wild heart of Dumfries & Galloway. At Tyger by the Tail, our charming self-catering cottages offer a cozy retreat where breathtaking landscapes and peaceful moments await. Your Scottish adventure starts here.
• •Property Description Intro: Step into The Tyger, a haven of rustic charm and modern comfort. Nestled amidst rolling hills, it's the perfect base to explore ancient woodlands, spot local wildlife, and simply unwind by the fire.
• •Blog Post Teaser (Social Media if active, or Email Newsletter): Curious what feathered friends you might meet? Our latest blog post shares a peek into the vibrant birdlife around our cottages. Grab a cuppa and discover the sounds of a Scottish morning.
• •Special Offer Email: Dreaming of a quiet getaway? Book a 3-night stay at The Tail this autumn and let the tranquil beauty of Dumfries & Galloway rejuvenate your spirit. We’ve saved a fireside seat just for you.
• •"About Us" Excerpt: More than just cottages, Tyger by the Tail is our way of sharing the magic of this unspoiled corner of Scotland. We fell in love with its rugged beauty and peaceful pace, and we can't wait for you to experience it too.