Brand Tone

Empowering & Supportive, Friendly & Relatable, Body-Positive & Inclusive, Authentic & Transparent, Enthusiastic & Positive

Brand Values

• •Confidence: Helping women feel good and confident in their own skin.
• •Comfort: Prioritizing soft, comfortable fabrics and functional designs.
• •Quality: Providing durable, well-made activewear.
• •Inclusivity: Catering to and celebrating diverse body types.
• •Community: Building a supportive community around the brand.
• •Authenticity: Being genuine and transparent with their audience.
• •Giving Back: Commitment to supporting mental health through donations.

Best Practices

• •Speak Like a Friend, Not a Corporation: Use warm, approachable language. Contractions (like "you'll" or "it's") are good. Address your audience directly ("you," "your").
• •Emphasize "Feel" as Much as "Look": While aesthetics are important, continuously tie the products back to the feeling they evoke – confidence, comfort, support, empowerment.
• •Show, Don't Just Tell, Inclusivity: Continue to feature a diverse range of real women in your imagery and user-generated content. Let their stories and experiences shine.
• •Maintain Authenticity: Share the "why" behind the brand, founder stories, and behind-the-scenes moments. Be open about challenges and celebrate successes with your community. When you make a promise (like donating to Beyond Blue), highlight it consistently.
• •Engage and Listen Actively: Respond to comments and messages with the same friendly, supportive tone. Acknowledge feedback (both positive and constructive) and make your community feel heard and valued. This reinforces the relational aspect of the brand.

Social Perception

Customers perceive Two Daisies as a trustworthy and high-quality activewear brand that genuinely cares about its customers. The brand is seen as body-positive and inclusive, making women feel seen and catered to. The comfort and fit of the activewear are highly praised, leading to strong customer loyalty and positive word-of-mouth. The founders' involvement and the brand's community engagement resonate well with the audience, making it feel more personal than a large corporation. They are viewed as a relatable Australian brand that understands the needs of active women.

Copy Examples

• •Instagram Post (Image: Diverse group of women laughing in Two Daisies gear): Shine from the inside out! ✨ Our latest collection isn't just about looking good (though, you totally will!), it's about *feeling* unstoppable. Buttery soft, supportive, and ready for every move you make. Tag your supportive squad below! #TwoDaisies #FeelGoodActivewear #ConfidenceInComfort
• •Facebook Ad (Carousel of different activewear sets): Tired of activewear that pinches, rolls, or just doesn't *get* you? We've been there. That's why Two Daisies was born – to create comfy, high-quality gear that celebrates YOU. From high-waisted leggings that stay put to tops that let you breathe, find your new favourite fit. Shop now and feel the Two Daisies difference! P.S. Every order helps us support Beyond Blue. 💙
• •Product Description Snippet (for a new pair of leggings): Meet your new obsession: The CloudLuxe Legging. Designed by mums who get it, for women who deserve it. Experience our signature buttery-soft fabric that moves *with* you, a no-slip waistband that actually stays up, and a fit so flattering, you'll want to live in them. Squat-proof, confidence-boosting, and ready for anything your day throws at you. You've got this!
• •Email Subject Line (for a promotion): Hey Gorgeous! Treat Yourself (and Your Workout Wardrobe!) 😉 Email Body Snippet: Life's too short for uncomfortable activewear. At Two Daisies, we believe every woman deserves to feel amazing, whether you're hitting the gym, chasing little ones, or just enjoying a well-deserved coffee. Discover pieces designed to hug you in all the right places...
• •TikTok Video Caption (Video showing someone easily moving/stretching in the gear): No more adjusting mid-burpee! 🙌 Our activewear is made to move WITH you. Comfy, supportive, and always ready for a good time. What’s your fave way to move? #TwoDaisiesActivewear #MoveWithConfidence #AussieActivewear #RealComfort