Brand Tone

Humorous & Sarcastic, Playful & Irreverent, Approachable & Friendly, Enthusiastic & Passionate

Brand Values

• •Humor & Laughter
• •Self-Expression & Individuality
• •Quality & Comfort
• •Philanthropy & Conservation
• •Connection
• •Fun & Memorability

Best Practices

• •Embrace the Snark (Wisely): Maintain the core humorous and sarcastic voice, but ensure it remains relatable and witty, not alienating. Infuse product descriptions, social media, and even transactional emails with this personality.
• •Weave in the "Why": Regularly connect the fun apparel with the deeper mission of saving gorillas. This adds a layer of purpose and resonates with ethically-minded consumers. Make it a natural part of the narrative, not just a footnote.
• •Keep it "Gorilla Approved" / "Buttery Soft": Consistently use descriptive language that highlights the comfort and quality of the materials, as this is a key selling point and part of their brand promise.
• •Pop Culture Prowess: Stay current with relevant pop culture trends, memes, movies, and TV shows to keep designs and related copy fresh and engaging for the target audience.
• •Community First Language: Use inclusive and engaging language ("Join the Gorilla Army," "We get it") that fosters a sense of belonging and shared humor among customers. Encourage interaction and user-generated content that aligns with the brand's playful spirit.

Social Perception

Positive Customer Sentiment, Appreciation for Philanthropy, Seen as Unique & Creative, Trustworthy Mom & Pop Shop, Engaging and Relatable

Copy Examples

• •Facebook Ad (Image: Person laughing while wearing a Twisted Gorilla tee): Warning: Wearing this tee may cause spontaneous laughter, high-fives from strangers, and an uncontrollable urge to save gorillas. You've been warned. Shop our ridiculously comfy, hilariously twisted tees. #TwistedGorilla #WearYourPersonality #FunnyTees #SaveTheGorillas
• •Instagram Caption (Image: Flat lay of a new pop-culture-inspired t-shirt): Your other tees are officially jealous. 😒 Our latest drop is so fresh, it's still making the Kessel Run in less than twelve parsecs. Snag yours before it disappears into a plot hole. Link in bio! #PopCultureKings #NerdsUnite #TwistedGorilla #NewThreadsSoSoft
• •Product Description Snippet (For a sarcastic animal-themed tee): Let's be honest, you probably like animals more than most people. And that's okay. This tee gets it. Made from 100% pure, unadulterated sarcasm (and ridiculously soft cotton), it's the perfect way to tell the world what's what, without actually having to say a word. Plus, a bit of your cash helps actual gorillas. Win-win, right?
• •Email Subject Line (Promotional): Your Wardrobe Called. It's Bored. (We Can Help.) Body Teaser: Life's too short for boring clothes and bad coffee. We can't help with the coffee, but our new collection of twistedly awesome tees is here to rescue your style. Oh, and save some gorillas while you're at it. 😎
• •Twitter (X) Post: Pretty sure our tees are woven with sarcasm and gorilla-approved softness. If you're looking for boring, you're in the wrong jungle. 🦍 #SarcasticShirts #ComfortIsKing #TwistedGorilla #NotYourAverageTee