Brand Tone

Empowering and Encouraging

Brand Values

• •Empowerment
• •Support
• •Expertise
• •Accessibility
• •Growth

Best Practices

• •Maintain consistency across all channels to ensure the tone feels like it's coming from the same helpful and empowering brand.
• •Use a friendly, approachable, and supportive tone that reflects a genuine desire to help users succeed.
• •Clarify brand identity across all online platforms to avoid confusion with similarly named entities.
• •Incorporate empowering and encouraging language in all communications to motivate users.
• •Focus on providing clear and actionable advice to help users start and succeed in online sales.

Social Perception

Helpful and empowering platform that supports users in starting and growing their online businesses. The brand should be perceived as friendly, approachable, and genuinely invested in the success of its users.

Copy Examples

• •Empieza a vender online como un experto (Start selling online like an expert)
• •Estás encaminado al éxito (You are on the path to success)
• •We are here to help you grow your online business.
• •Your success is our priority.
• •Unlock your potential and start selling today!