Brand Tone

Elegant, classic, sophisticated, and subtly Finnish. It emphasizes craftsmanship, heritage, and timeless style.

Brand Values

• •Heritage
• •Craftsmanship
• •Quality
• •Elegance
• •Timelessness

Best Practices

• •Use classic and timeless language to reflect the brand's heritage.
• •Incorporate Finnish elements or words where appropriate to subtly highlight the brand's origin.
• •Showcase the craftsmanship and quality of the materials in descriptions.
• •Employ sophisticated and elegant phrasing to align with the high-end market.
• •Maintain a consistent level of formality and avoid slang or overly casual language.

Social Perception

A heritage brand offering high-quality, timeless menswear with a touch of Finnish sophistication. Perceived as elegant, reliable, and a worthwhile investment for the discerning customer.

Copy Examples

• •Experience the unparalleled craftsmanship of Turo 1938, where tailoring tradition meets modern elegance.
• •Discover our new collection, crafted with the finest Finnish wools for enduring style and comfort.
• •Invest in a timeless Turo suit, a sartorial masterpiece that transcends fleeting trends.
• •From the heart of Finland, Turo 1938 brings you impeccable tailoring for the discerning gentleman.
• •Elevate your wardrobe with Turo's signature blend of classic design and contemporary sophistication.