Brand Tone

Creative & Artistic, Modern & Edgy, Entrepreneurial & Empowering, Story-Driven, Authentic & Personal

Brand Values

• •Creativity & Originality
• •Quality
• •Storytelling
• •Empowerment & Identity
• •Innovation
• •Thoughtful Consumption

Best Practices

• •Embrace Visual Language: Use descriptive, sensory words that paint a picture, echoing the artistic nature of the brand. Instead of "nice hoodie," try "Crafted for comfort, designed to intrigue – our [Product Name] hoodie features..."
• •Tell Micro-Stories: Even in short product descriptions, hint at a larger narrative or inspiration behind the design. Connect products back to the overarching themes of Turestrl or "Crazy Life of Naes."
• •Maintain Authenticity: Share the "why" behind products and the brand. Let the founder's passion and personal connection to the themes (like identity, creativity) come through.
• •Use an Inclusive but Unique Voice: Speak to a community that appreciates art, individuality, and storytelling. Avoid overly generic marketing language. The tone can be cool and modern without being exclusionary.
• •Ensure Consistency Across Platforms: Whether it's a tweet, an Instagram caption, a product page, or a blog post, the core tone (creative, authentic, story-driven) should be recognizable. Create a simple style guide for reference.

Social Perception

As a Design Service (Turestrl Inc.): Highly positive, with clients praising professionalism, creativity, and results. Seen as a reliable partner for brand development. As a Store/Merchandise Brand (turestrl.store): The perception is forming around its unique, artist-driven products, particularly the "Crazy Life of Naes" comic and related apparel. It's perceived as a niche brand catering to those interested in independent art, comics, and unique streetwear. Founder (Roshawn Allen): Perceived as a multi-talented creative (designer, artist, musician) and entrepreneur. His personal story and passion for his projects seem to resonate with those who feature him.

Copy Examples

• •For "Crazy Life of Naes" Comic Book Pre-Order: "Dive into the mystery. Unravel the chaos. The journey of Naes begins now. Pre-order 'Crazy Life of Naes: Episode 1' and own a piece of a new universe. This isn't just a comic; it's an origin."
• •For a "Fungi Collection" Hoodie: "Inspired by the unseen connections of the natural world. Our Fungi Collection Hoodie blends organic artistry with street-ready comfort. Wear the wonder. Feel the growth."
• •For an Art Print: "More than ink on paper – it's a moment captured from a world beyond. Bring the unique vision of Turestrl into your space. This is art that tells a story. What will it say to you?"
• •General Brand Post (Instagram/Facebook): "We believe creativity is a voice. From the threads of our apparel to the panels of our comics, we're telling stories of identity, art, and the drive to create something real. This is Turestrl. What's your story?"
• •For a Turestrl Design Service (if promoted via store channels): "Your vision, visually defined. Turestrl isn't just about our art; it's about empowering yours. Let's build a brand identity that speaks volumes. Connect with the studio that created the worlds you see here."