Brand Tone

Technical and informative, but also accessible and engaging. Needs to be adapted depending on whether it's related to automotive products, entertainment, AI models, or other areas.

Brand Values

• •Innovation
• •Performance
• •Efficiency
• •Technical Expertise
• •Entertainment

Best Practices

• •Define a clear brand voice based on target audience and desired perception.
• •Create a style guide for all content creators to ensure consistency.
• •Focus on clarity and conciseness, especially for technical products.
• •Use industry-specific language to build credibility with the audience.
• •Emphasize solutions and benefits when communicating about products.

Social Perception

The social perception is fragmented due to multiple uses of the "Turbo Latam" name across different industries. It ranges from technical expertise (automotive, engineering, AI) to entertainment (TV, K-Pop) and practical services (car sharing, label printers).

Copy Examples

• •"Explore our range of high-performance turbochargers, engineered for optimal efficiency and power."
• •"Stay tuned for the latest episodes of Discovery Turbo Latinoamérica, bringing you adrenaline-fueled automotive adventures."
• •"Download the Turbo Latam APK and experience the future of car sharing."
• •"Enhance your AI workflows with whisper-large-v3-turbo-latam, a cutting-edge speech recognition model."
• •"Maximize your LATAM Airlines Pass with our turbo points extension, giving you more rewards faster."