Brand Tone

Helpful and Supportive, Professional and Authoritative, Results-Oriented and Pragmatic, Confident, Relatable (Contractor-to-Contractor)

Brand Values

• •Customer Success & Profitability
• •Accuracy & Reliability
• •Efficiency & Time-Saving
• •Professionalism
• •Support & Partnership
• •Practicality

Best Practices

• •Always Speak the Contractor's Language: Use terminology and address pain points that are familiar to electrical and plumbing professionals. Focus on practical solutions to their everyday challenges (e.g., "job costing," "overhead," "take-offs," "winning bids").
• •Prioritize Benefits Over Features: While features are important (e.g., "extensive database," "weekly price updates"), always connect them to a tangible benefit for the contractor (e.g., "ensures bid accuracy and protects your profits," "saves you hours of manual price checking").
• •Maintain a Supportive and Empowering Voice: Position TurboBid as a partner in the contractor's success. Use encouraging language that shows understanding of their goals and struggles (e.g., "We're here to help you grow," "Take control of your bidding process").
• •Back Up Claims with Proof (Implicitly or Explicitly): Leverage the power of testimonials and success stories. Phrases like "Join thousands of successful contractors" or referencing the software's origin ("designed by a seasoned contractor") reinforce credibility and trust.
• •Be Direct, Clear, and Confident: Avoid jargon where simpler terms suffice. Clearly state what the software does and the value it provides. A confident tone assures potential customers that TurboBid is a reliable and effective solution for their business.

Social Perception

Valued Tool for its Niche, Trustworthy & Established, Good Support (Mostly), User-Friendly (with a caveat), Delivers on Promises, Areas for Modernization

Copy Examples

• •Headline: Stop Guessing, Start Winning. TurboBid: Accurate Electrical & Plumbing Estimates in Half the Time. Body: Tired of bids that cut into your profits or take hours to build? TurboBid was built by contractors, for contractors, to deliver precise, professional estimates fast. Get the confidence to bid right, every time.
• •Headline: More Profitable Jobs Are Waiting. Unlock Them with TurboBid. Body: Don't let complex estimates slow you down. TurboBid streamlines your entire bidding process, from material take-offs to labor costs and professional client proposals. Secure more profitable work and grow your contracting business.
• •Headline: From Job Walk to Winning Bid – Faster & Smarter with TurboBid. Body: As a contractor, your time is money. TurboBid gives you back your time with intuitive estimating tools, up-to-date pricing, and automated calculations. Create detailed, impressive bids that win trust and contracts.
• •Headline: Built by an Electrician, Trusted by Contractors: TurboBid Gets It. Body: We know the challenges you face because we’ve been there. That’s why TurboBid is packed with the features you *actually* need to calculate overhead, manage labor burdens, and present bids that reflect your true costs and value.
• •Headline: Elevate Your Professional Image. Win Bigger Deals with TurboBid Proposals. Body: Impress your clients from the first interaction. TurboBid generates comprehensive, customizable bid packages complete with details and even images. Show your clients the value you provide and make price less of a factor.