Brand Tone

Friendly and Approachable, Informative and Helpful, Passionate and Enthusiastic, Community-Oriented, Reliable and Trustworthy

Brand Values

• •Authenticity
• •Quality
• •Variety
• •Accessibility & Convenience
• •Customer Service
• •Knowledge & Expertise
• •Value

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (friendly, authentic, informative), key messaging points, preferred terminology (and terms to avoid), and provide examples. Share this with anyone creating content.
• •Emphasize Storytelling: Share the heritage of Hang Won Hong, the passion for Asian cuisine, and the stories behind products or recipes. This makes the brand more relatable and reinforces authenticity.
• •Be Genuinely Helpful: Focus on providing value to the customer, whether it's through detailed product information, cooking tips, or responsive customer service. Let the copy reflect this helpful intent.
• •Use Inclusive and Welcoming Language: Address customers in a friendly and approachable manner. Avoid jargon where possible, or explain it clearly. Make everyone feel welcome, from seasoned cooks to those new to Asian cuisine.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent across the website, product descriptions, social media, email marketing, and customer service interactions. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Positive Reputation, Go-To Source for Asian Groceries, Trusted Local Business (Online Extension), Responsive and Customer-Focused, Occasional Minor Issues

Copy Examples

• •Homepage Banner: "Taste the Heart of Asia, Delivered to Your Door! Explore thousands of authentic ingredients and your favourite snacks. We're TukTukMart – your friendly guide to delicious discoveries!"
• •Product Description (e.g., for a specific sauce): "Unlock Authentic Flavours! Our [Sauce Name] is crafted with traditional ingredients, just like you'd find in the bustling markets of [Origin Country]. Perfect for [Dishes/Uses]. Got a recipe question? We'd love to help!"
• •Social Media Post (New Product Arrival): "Guess what just rolled into TukTukMart! 🥢 We're so excited to bring you [New Product Name] – a true taste of [Region/Cuisine]! Perfect for [Occasion/Meal Idea]. Find it on our website and let us know what you create! #AsianFood #NewArrival #TukTukMartFinds"
• •Email Newsletter Subject: "Your Weekly Dash of Asian Inspiration + Special Offers Inside! 🍜" Email Body Snippet: "Hi [Customer Name], Ready to explore new flavours or stock up on beloved classics? From the freshest produce to those hard-to-find spices, we've got everything you need to create amazing Asian dishes at home. This week, discover [Featured Product/Recipe]..."
• •'About Us' Snippet: "More Than Just Groceries, It's a Passion! For over 30 years, our family (through Hang Won Hong) has shared the vibrant flavours of Asia. TukTukMart is our way of bringing that same quality, variety, and friendly service right to your kitchen, wherever you are in the UK."