Brand Tone

Artistic & Poetic, Sophisticated & Elegant, Whimsical & Creative, Personal & Story-driven, Understated & Confident

Brand Values

• •Originality & Creativity
• •Artisanship & Quality
• •Timelessness
• •Beauty in the Everyday
• •Independence & Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (artistic, poetic, sophisticated, whimsical, personal, understated) with examples of do's and don'ts. Share this with anyone creating content.
• •Immerse in the Brand's World: Regularly review the brand's history, the designers' philosophy, product stories, and visual identity. This helps internalize the essence that the copy should reflect.
• •Focus on Evocative Language: Use rich, descriptive words and sensory details that appeal to the imagination and emotions, rather than purely functional or overly technical terms. Think storytelling, not just selling.
• •Maintain a Consistent Narrative: Ensure that the story of creativity, artisanship, and the unique vision of the founders is subtly woven into different pieces of communication, reinforcing the brand's core identity.
• •Review and Refine: Regularly audit your copy across all channels (website, social media, emails, ads) to ensure it aligns with the defined tone and values. Get feedback from team members who deeply understand the brand.

Social Perception

Premium & High-End, Iconic & Recognizable, Tasteful & Cultured, Aspirational, Respect for Design

Copy Examples

• •An eternal spring, captured. Our Vase d'Avril invites poetry into your home, each delicate tube a promise of blooms to come. A dance of glass and metal, designed to celebrate nature's fleeting beauty, endlessly.
• •Born from a shared dream in a Parisian atelier, Tse & Tse Associées crafts objects that tell stories. Each piece holds a whisper of inspiration, a touch of whimsy, and the enduring spirit of creative freedom.
• •Unveiling new reveries. Discover a collection where light plays with form, and everyday moments are imbued with a quiet magic. Explore the latest from our hearts to your home. #TseTse #FrenchDesign #ArtDeVivre
• •Invite Wonder In: New Arrivals from Tse & Tse
• •We believe that true design transcends trends. At Tse & Tse, we pour our passion into creating objects that are not just seen, but felt – companions for a life beautifully lived, with a touch of delightful irreverence.