Brand Tone

Reassuring & Trustworthy, Informative & Educational, Prepared & Responsible, Practical & Accessible, Community-Oriented

Brand Values

• •Preparedness
• •Reliability/Quality
• •Peace of Mind
• •Self-Reliance
• •Customer Support/Trust

Best Practices

• •Focus on 'Peace of Mind': Consistently weave in the benefit of security and reduced anxiety that comes with being prepared. Use words like 'secure,' 'confident,' 'reliable,' 'trust.'
• •Educate, Don't Scare (Too Much): While the nature of the product addresses potentially alarming scenarios, the primary tone should be empowering and solution-oriented rather than purely fear-mongering. Provide actionable advice and highlight the ease of their solutions.
• •Emphasize Practicality and Ease: Highlight how simple it is to store, prepare, and use Wise Food Storage products. Use phrases like 'ready in minutes,' 'easy to store,' 'just add water.' This makes preparedness feel less overwhelming.
• •Maintain a Reassuring and Authoritative Voice: Position the brand as a knowledgeable and trustworthy expert in preparedness. Use clear, direct language and avoid overly casual or flippant tones.
• •Show, Don't Just Tell (Especially on Visual Platforms): Use testimonials, user-generated content, and imagery that depict families and individuals feeling secure and self-reliant thanks to their preparedness, reinforcing the brand's values and the tangible benefits of the products. Ensure copy complements these visuals by reinforcing the key messages of reliability and readiness.

Social Perception

As a Leader in Emergency Food, For the Preparedness Community, For the General Public. Awareness is likely higher among those who have considered or researched emergency preparedness.

Copy Examples

• •Headline: Secure Your Family's Future. Taste the Peace of Mind. Body: Don't wait for the unexpected. Wise Food Storage offers delicious, easy-to-prepare meals with a 25-year shelf life. Be ready for anything, with wisdom and confidence. Shop our preparedness kits today.
• •Headline: Power Outage? Natural Disaster? Dinner is Served. Body: When the lights go out, your pantry stays stocked. Wise Food Storage provides dependable, nutritious meals that are ready in minutes. Simple, smart, and satisfying. Learn more about our grab-and-go solutions.
• •Headline: The Smartest Step to Self-Reliance Starts Here. Body: Empower yourself with the security of long-term food storage. Wise Company makes preparedness straightforward with a wide variety of meals and essentials. Because being prepared is always a wise choice. Explore our range.
• •Headline: Beyond Basic: Emergency Food That Actually Tastes Good. Body: Think emergency food is bland? Think again. Wise Food Storage is committed to quality and flavor, ensuring your preparedness plan includes meals your family will genuinely enjoy. Taste the difference preparedness makes.
• •Headline: Join the Wise Community: Preparedness, Simplified. Body: From expert tips to reliable food supplies, we're here to help you navigate your preparedness journey. Wise Food Storage offers more than just food; we offer support and confidence for uncertain times. Get your free preparedness guide.