Brand Tone

Problem/Solution Oriented, Reassuring & Hopeful, Direct & Benefit-Driven, Slightly Urgent/Persuasive, Trust-Building

Brand Values

• •Efficacy
• •Natural Solutions (for the serum)
• •Customer Satisfaction
• •Restoring Confidence/Quality of Life
• •Ease of Use

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., "reassuring," "solution-oriented," "hopeful," "direct") with examples of "do's and don'ts."
• •Focus on Customer Pain Points and Aspirations: Consistently address the frustrations and desires of your target audience (those suffering from toenail fungus who want clear, healthy nails and the confidence that comes with them).
• •Highlight the journey from skepticism to satisfaction where applicable.
• •Consistently Reinforce Trust Signals: Regularly include reminders of the satisfaction guarantee, natural/organic ingredients (for the serum), technological aspects (for the device).
• •Ensure all communications resonate with the brand's core values: efficacy, natural solutions, customer satisfaction, restoring confidence, and ease of use.

Social Perception

Effective for Stubborn Cases, Life-Changing for Some, Initial Skepticism Overcome by Results, Value for Money (despite potential impulse buy)

Copy Examples

• •Backed by our 90-day satisfaction guarantee.
• •Tap to learn more and claim your discount.
• •Read more stories like Sarah's and start your journey to healthy nails.
• •Gentle on your skin, tough on fungus.
• •Apply Discount & Check Availability