Brand Tone

Knowledgeable & Passionate, Sophisticated & Aspirational, Curious & Adventurous, Approachable & Enthusiastic, Story-Driven

Brand Values

• •Discovery
• •Craftsmanship & Quality
• •Curation
• •Storytelling
• •Experience
• •Authenticity

Best Practices

• •Embrace Storytelling: Always look for the narrative. Whether it's the origin of the spirit, the passion of the distiller, or the experience of the first sip, weave stories into your descriptions, posts, and articles.
• •Use Evocative and Sensory Language: Appeal to the senses. Describe flavors, aromas, textures, and even the ambiance a spirit might create. Use words like "velvety," "crisp," "smoky," "aromatic," "vibrant," "robust."
• •Maintain a Balance of Sophistication and Accessibility: While the language should be refined, avoid jargon that could alienate newcomers. If technical terms are used, briefly explain them. The goal is to invite people into the world of craft spirits, not to intimidate them.
• •Highlight Craftsmanship and Authenticity: Consistently emphasize the skill, dedication, and genuine processes behind the spirits. Focus on terms like "small-batch," "handcrafted," "artisan," "estate-grown," "traditional methods."
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "discover," "curated," "craft," "journey," "story," "terroir," "expression") and potentially a list of words to avoid (e.g., "cheap," "ordinary," "mass-produced" in a negative context). This helps all content creators stay aligned.

Social Perception

Trusted Source for Unique Spirits, Elevated & Curated, Educational & Informative, For the Enthusiast & Explorer

Copy Examples

• •Headline (Website/Ad): "Beyond the Familiar. Discover the Spirit of Craft." Body: "At Curiada, we journey the globe to uncover exceptional spirits with stories as rich as their flavors. Explore our curated collection and find your next treasured bottle."
• •Social Media Post (Instagram - with an image of a unique gin): Meet the 'Wild Botanist' Gin – a whisper of remote forests and hand-foraged herbs, distilled with passion by a new generation of artisan makers. Each sip is an invitation to explore the untamed. What story will your glass tell tonight? #Curiada #CraftGin #SpiritOfDiscovery #ArtisanSpirits
• •Email Subject Line: "Unlock a World of Rare Flavors with Curiada" Email Snippet: "Tired of the same old shelf? We believe every spirit has a soul, a unique fingerprint of its origin and maker. This week, we're spotlighting three small-batch whiskies that redefine craftsmanship. Dare to discover?"
• •Product Description Snippet (for a Mezcal): Handcrafted in a village where tradition breathes, this ancestral mezcal carries the smokey whispers of the earth and the vibrant spirit of sun-ripened agave. More than a drink, it's a lineage in a bottle, waiting to be explored. Taste the heritage.
• •Blog Post Title Idea: "The New Wave of Craft Rum: Why It's Time to Rethink Everything You Know" Intro Paragraph Example: "Forget the overly sweet mixers of yore. A revolution is stirring in the world of rum, led by passionate distillers who are reclaiming its complex, nuanced, and utterly captivating character. Join us as we delve into the craft rum renaissance and introduce you to producers who are charting new territories of taste."