Brand Tone

Elegant, Personal, and Aspiring

Brand Values

• •Individuality/Self-Expression
• •Craftsmanship/Design
• •Quality
• •Meaningful Connections

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, personal, aspiring), core messaging, key vocabulary (words to use/avoid), and even a persona (if the brand were a person, how would it speak?).
• •Always Emphasize Individuality and Personalization: Since "Truly Me" is central to the brand, ensure copy consistently highlights how the jewelry allows customers to express their unique selves or create meaningful, personalized gifts.
• •Showcase the Designer's Touch: Mentioning Heléne Wetterskog and the "inspiration to design" aspect can add a layer of authenticity and craftsmanship, reinforcing the personal and elegant tone.
• •Use Evocative and Aspirational Language: Employ words that suggest beauty, self-discovery, meaning, and personal significance. Focus on the feeling and story behind the jewelry, not just its physical attributes.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media posts, product descriptions, email marketing, and any customer service interactions is harmonious and reflects the established brand voice. Regular audits of content can help maintain this consistency.

Social Perception

small, independent, or emerging designer jewelry brand

Copy Examples

• •Instagram Post (Image: Close-up of a personalized necklace): Your story, elegantly told. Our personalized necklaces are crafted to be as unique as you are. Let your essence shine. ✨ DM us to create your 'Truly Me' piece. #TrulyMeJewelry #PersonalizedNecklace #ElegantDesign #SelfExpression
• •Facebook Ad (Image: Collection of different jewelry pieces): Discover jewelry that resonates with your soul. At Truly Me, each piece is designed with passion by Heléne Wetterskog, meant to celebrate your individuality. From everyday elegance to bespoke treasures. Shop now and find what makes you, truly you. [Link to website] #TrulyMeShop #DesignerJewelry #UniqueGifts #CraftedWithCare
• •Website "About Us" Snippet: Truly Me Jewelry Design was born from a desire to create more than just accessories. We believe jewelry is a deeply personal expression, a way to carry your inspirations and mark your moments. Heléne Wetterskog designs each piece with this philosophy, blending timeless elegance with a touch of modern aspiration. Wear your story.
• •Product Description (Example: "4 SEASONS Earrings"): Embrace the beauty of every moment with our 4 SEASONS Earrings. Inspired by nature's enduring cycle, these elegantly crafted earrings are a reminder to find joy in every phase. A personal touch to your daily ensemble or a thoughtful gift for someone special. Designed by Heléne Wetterskog for your 'Truly Me' collection. #HandcraftedJewelry #InspiredByNature #TimelessElegance
• •Email Newsletter Subject Line: Be Uniquely You: New Personalized Designs from Truly Me (Body Snippet): Hello [Customer Name], At Truly Me, we're passionate about helping you express your authentic self. Explore our latest collection of personalized jewelry, designed to capture your unique spirit and story...