Brand Tone

Reassuring, transparent, and committed to rebuilding trust. Apologetic for past issues, but forward-looking and focused on quality and customer satisfaction. Empathetic and understanding of customer concerns.

Brand Values

• •Transparency
• •Integrity
• •Quality
• •Customer Satisfaction
• •Ethical Sourcing

Best Practices

• •Acknowledge the past issues transparently, addressing the jewelry scam directly.
• •Focus on rebuilding trust through verifiable actions and guarantees.
• •Highlight the brand's commitment to quality and ethical sourcing (if applicable).
• •Showcase positive customer testimonials and reviews prominently.
• •Maintain open communication channels for addressing concerns and providing support.

Social Perception

Aim to shift the perception from negative (associated with scams) to positive (trustworthy, reliable, and customer-focused). Strive for a reputation built on honesty, quality, and excellent customer service.

Copy Examples

• •We understand the concerns surrounding the Trugala name. We are a new team committed to providing quality clothing and a transparent shopping experience.
• •Your trust is our priority. We're working hard to earn it back by ensuring every product meets our strict quality standards.
• •We've heard your concerns, and we're taking action. See how we're different and committed to your satisfaction.
• •Shop with confidence. We offer a satisfaction guarantee and easy returns to ensure you're completely happy with your purchase.
• •Transparency is key. Learn about our sourcing and manufacturing practices, and how we're ensuring ethical and sustainable operations.