Brand Tone

Elegant, informative, and sensorial with a touch of luxury.

Brand Values

• •Luxury
• •Natural Ingredients
• •Ethical Sourcing
• •Cruelty-Free
• •Mediterranean Heritage

Best Practices

• •Use inclusive language to connect with a diverse audience.
• •Incorporate customer testimonials to build trust and credibility.
• •Highlight cruelty-free practices to appeal to ethical consumers.
• •Focus on sensory experiences and the luxurious feel of the products.
• •Maintain a balance between informative content and engaging storytelling.

Social Perception

A sophisticated, ethical, and effective skincare brand that combines luxury with natural ingredients.

Copy Examples

• •Indulge in the opulence of truffle-infused skincare. Experience the difference today.
• •Our cruelty-free formulas are designed to nourish and revitalize your skin. Feel the glow!
• •Discover the ancient beauty secrets of the Mediterranean, now in every bottle.
• •Transform your daily routine into a luxurious spa experience with our truffle-based products.
• •Unlock radiant, healthy skin with our scientifically-proven and ethically-sourced ingredients.