Tono de Marca

Informative & Helpful, Professional, Accessible & Friendly, Trust-Oriented

Valores de Marca

• •Health & Wellbeing
• •Quality
• •Customer Care/Satisfaction
• •Accessibility
• •Reliability

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., helpful, professional, empathetic), and language style (e.g., simple, expert). Share this guide with everyone creating content.
• •Prioritize Clarity and Accuracy: Especially in the health sector, ensure all information is clear, easy to understand, and factually correct. Avoid jargon where possible or explain it simply.
• •Emphasize Benefits, Not Just Features: Explain how products or services help the customer achieve better health or wellbeing, connecting with their needs and aspirations.
• •Maintain a Consistent Point of View: Use "we" to refer to the brand (iSanatate/TrueMedicalCare) and address the customer directly as "you" to build a relatable connection.
• •Adapt to the Platform, but Not the Personality: While the style might vary slightly between a formal website page and a casual Instagram post, the core brand tone (e.g., trustworthy, caring, informative) should remain consistent across all communication channels.

Percepción Social

The brand seems to have an established online retail presence in Romania, particularly through its website and active social media. The association of "iSanatate" with a TV segment could lend it a degree of familiarity and credibility among that viewership. The product range suggests a target audience interested in personal health, family care, and wellness. The company name "True Medical Care SRL" suggests an underlying aim to be perceived as a trustworthy source for medical and health-related products.

Ejemplos de Copy

• •Headline: Your Health, Our Priority. Explore iSanatate's Curated Wellness Collection. Body: At iSanatate (TrueMedicalCare), we believe quality care starts with trusted products. From daily vitamins to essential medical devices, find everything you need for a healthier life, delivered to your door.
• •Headline: Feel Your Best, Every Day. Discover iSanatate. Body: Looking for reliable health and personal care solutions? iSanatate offers a wide selection of top brands and essential products to support your wellbeing journey. Shop with confidence.
• •Headline: Expertly Chosen, Just For You. The iSanatate Promise. Body: We understand that your family's health is paramount. That's why iSanatate (TrueMedicalCare) carefully selects quality products you can depend on. Because true care matters.
• •Social Media Post: Nurture your well-being from the inside out! 🌱 Our latest blog post on [Relevant Health Topic] is now live. Plus, discover our range of [Related Product Category] to support your health goals. Link in bio! #iSanatate #TrueMedicalCare #HealthyLiving #WellnessRomania
• •Product Promotion: Don't let [Common Minor Ailment] slow you down! Our [Specific Product] offers gentle and effective relief. Trusted by families across Romania. Learn more and shop now at iSanatate.ro.