Brand Tone

Professional and Authoritative, Transparent and Direct, Opportunity-Oriented, Helpful (in a B2B context)

Brand Values

• •Integrity and Transparency
• •Expertise and Market Knowledge
• •Global Reach and Network
• •Efficiency and Results-Driven
• •Sustainability (emerging)

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of the assets, use clear, unambiguous language. Avoid jargon where possible, or explain it if necessary. Ensure all details regarding items and auction processes are accurate.
• •Maintain a Professional Voice: Even on more informal social media channels, uphold a professional demeanor. The subject matter involves significant financial transactions and business decisions.
• •Emphasize Expertise and Authority: Subtly weave in the company's experience, market knowledge, and successful track record. Use statistics or case studies (anonymized if necessary) to back up claims.
• •Focus on Solutions and Opportunities: Frame content around how Troostwijk Auctions helps solve problems for both buyers (sourcing needed equipment efficiently) and sellers (achieving optimal value for surplus assets).
• •Ensure Transparency in All Communications: Be upfront about fees, terms, conditions, and potential risks. Building trust is paramount in the auction industry, and consistent transparency in all copy reinforces this.

Social Perception

Established and Reputable (within the industry), A Go-To for Industrial Assets, Mixed Customer Service Experience, Seen as a Necessary Intermediary

Copy Examples

• •Headline for a construction machinery auction: Build Your Future: Premier Construction Equipment Auction. Secure high-quality machinery from leading brands. Bid online now at Troostwijk Auctions.
• •Email subject for potential sellers: Maximize Your Asset Value with Europe's Leading B2B Auctioneer – Troostwijk Auctions.
• •Social media post (LinkedIn): Insight from Troostwijk Auctions: The Q3 market trends for metalworking machinery indicate robust demand. Discover how our targeted auction strategies can optimize your returns. #IndustrialAuctions #AssetManagement #MarketInsight
• •Website banner for a large liquidation: Major Industrial Liquidation Event: Entire Manufacturing Plant Inventory. Explore detailed catalogues and participate globally. Your opportunity with Troostwijk Auctions.
• •Copy for 'About Us' section snippet: At Troostwijk Auctions, we connect buyers and sellers of industrial assets with unparalleled expertise and reach. Since [Year Founded], we've facilitated transparent and successful auctions, ensuring fair market value and a seamless process. Trust us to power your next asset transaction.