Brand Tone

friendly, approachable, and customer-centric

Brand Values

• •Customer Satisfaction/Happiness
• •Innovation and Convenience
• •Quality
• •Personalization & Making People Feel Special
• •Trustworthiness

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., friendly, caring, enthusiastic, slightly playful) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame your copy around the customer's needs, feelings, and benefits. Use words like "you" and "your" frequently to make the communication feel personal and directly address them (e.g., "products that make *your* life better," "we'll look after *you*").
• •Emphasize Shared Values: Consistently weave in your core brand values like customer happiness, quality, and the joy of giving/receiving personalized items into your messaging.
• •Use Storytelling (Even in Short Form): Briefly paint a picture of the positive emotions or experiences your products create. For instance, instead of just saying "personalized lamp," describe "a lamp that lights up their smiles with a cherished photo."
• •Maintain a Positive and Solution-Oriented Approach: Even when addressing potential issues (like in customer service interactions or FAQ sections), maintain a helpful, reassuring, and positive tone. Phrases like "we'll be happy to solve your issue" reinforce this.

Social Perception

positive perception, valuing the product quality, customization, and customer service

Copy Examples

• •Headline: Make Their Day, Their Way! Personalized Gifts from Truboons. Body: Looking for a gift that truly speaks from the heart? At Truboons, we craft beautiful, personalized treasures that turn everyday moments into cherished memories. From custom name pencils that spark joy in learning to unique photo lamps that light up their smiles, find the perfect way to say you care. Shop now and enjoy free shipping!
• •Social Media Post: ✨ Spread a little sunshine! ✨ Imagine the joy on their face with a gift made just for them. Our handcrafted personalized items are all about celebrating uniqueness and making your loved ones feel incredibly special. What will you personalize today? #Truboons #PersonalizedGifts #GiftIdeas #MadeWithLove #CustomerHappiness
• •Product Description Snippet (for Personalized Pencils): Say goodbye to lost pencils and hello to big smiles! Our vibrant, personalized pencils make schoolwork fun and help your little one feel super special. Crafted with care and designed to delight – because learning should always be an adventure.
• •Email Subject Line: A Special Treat from Truboons: Gifts as Unique as They Are! Email Body Snippet: We believe the best gifts carry a personal touch. At Truboons, we're passionate about helping you create those unforgettable moments with our range of customizable gifts. We're dedicated to your happiness, every step of the way.
• •About Us Snippet (Alternative): Welcome to Truboons, where happiness is homemade (well, personalized by us, for you!). We're an Indian company with a big heart, on a mission to bring you innovative, convenient, and downright cool products that add a little extra joy to life. Your smile is our success story!