Brand Tone

Friendly, approachable, and trustworthy

Brand Values

• •Quality
• •Sustainability
• •Customer satisfaction
• •Ethical sourcing
• •Community

Best Practices

• •Maintain a consistent tone across all platforms and content types.
• •Use inclusive and accessible language, avoiding jargon or overly technical terms.
• •Incorporate customer testimonials and stories to build trust and credibility.
• •Focus on the benefits and solutions the products/services offer, rather than just listing features.
• •Regularly review and update the brand voice guidelines to ensure they remain relevant and aligned with the brand's evolution.

Social Perception

A brand known for its commitment to quality, sustainability, and customer satisfaction, perceived as ethical and reliable.

Copy Examples

• •"Welcome to the TruBlue family! We're so glad you're here."
• •"At TruBlue, we believe in quality, sustainability, and making you feel good about what you wear."
• •"Need help finding the perfect fit? Our stylists are here to assist you!"
• •"Join our community and share your #TruBlueStyle!"
• •"We're committed to ethical sourcing and sustainable practices. Learn more about our values."