Brand Tone

Confident, Reliable, Professional, Knowledgeable, Customer-centric, and Supportive

Brand Values

• •Quality & Durability
• •American-Made
• •Customer Focus & Service
• •Integrity & Fair Pricing
• •Reliability
• •Empowerment

Best Practices

• •Highlight core values consistently: Weave in messages about American-made quality, durability, family values, and customer support naturally across all copy.
• •Use straightforward and confident language to convey reliability.
• •Emphasize customer-centric messaging, focusing on their needs and empowerment.
• •Incorporate specific product details to showcase knowledge and expertise.
• •Maintain a consistent tone across all platforms, reflecting the brand's values and personality.

Social Perception

A reputable brand known for its durable, reliable, and American-made attachments, backed by excellent customer service and strong family values. Perceived as a trustworthy and knowledgeable partner for customers in the heavy equipment industry.

Copy Examples

• •A WELD ABOVE THE REST.
• •BUILT TO LAST.
• •HEAVY DUTY attachments.
• •Made with top-tier materials.
• •Built tough, backed by people who care.