Tono de Marca

Friendly, Approachable, Artisanal, Passionate, Helpful, Customer-Focused, Authentic, Down-to-Earth, Enthusiastic

Valores de Marca

• •Quality Craftsmanship
• •Customer Satisfaction
• •Personalization and Uniqueness
• •Artistic Expression
• •Authenticity
• •Community/Connection

Mejores Prácticas

• •Embrace Your "Why": Always circle back to the core values of quality craftsmanship, personalization, and authentic connection. Let this passion shine through in your words. Your copy should feel like it's coming from someone who genuinely loves what they do.
• •Be Genuinely Friendly and Helpful: Use warm, approachable language. Address your audience directly (e.g., "you," "your"). When describing products or processes, aim to be clear, helpful, and anticipate customer questions. Respond to comments and messages with the same positive and helpful tone.
• •Highlight the "Custom" and "Quality" Angles: Continuously reinforce that these are not mass-produced items. Use phrases like "made just for you," "expertly stitched," "premium materials," "crafted with care," and "attention to detail."
• •Incorporate Storytelling (Even in Small Doses): Briefly mention the "made in the Pacific Northwest" aspect, the "small batch" nature, or the inspiration behind a design. This adds personality and authenticity, making the brand more relatable than a generic e-commerce store.
• •Stay Visually and Verbally Cohesive: Ensure the language used in product descriptions, social media captions, and website banners aligns with the visual aesthetic (clean, crafty, high-quality). Use emojis thoughtfully to enhance the friendly tone on social media, but ensure they fit the overall brand feel. Review copy regularly to ensure it consistently reflects the established tone and values.

Percepción Social

Trusted, High-Quality Provider, Creative and Talented, Excellent Customer Service, Gift-Worthy

Ejemplos de Copy

• •🐾 Your furry best friend, beautifully stitched! ❤️ Our new custom pet portrait sweatshirts are here to keep your beloved companion close to your heart, always. Each one is made with love, just for you. DM us a pic of your pet to get started on your unique keepsake! #TableRockThreads #CustomPetPortrait #EmbroideryLove #DogMom #CatDad #MadeWithCare
• •Cozy Up to the Lake Life 🍂 Embrace autumn adventures with our new collection of custom embroidered sweatshirts and beanies. Personalize yours with your favorite lake name and wrap yourself in quality and comfort. Crafted with care in the Pacific Northwest. Shop the fall collection now!
• •Searching for a gift that truly speaks from the heart? ✨ At Table Rock Threads, we specialize in high-quality, custom embroidered apparel and goods. From personalized name designs to intricate local landmarks, let us help you create something truly special. Discover the artistry of embroidery. [Link to website]
• •Bloom beautifully wherever you go! 🌸 Our delicate floral embroidered tee is crafted from soft, breathable cotton and features an intricate, timeless design. Each stitch is a testament to our passion for quality and artistry. Perfect for adding a touch of nature-inspired elegance to your everyday style. Small batch, made to order with love. #FloralEmbroidery #ArtisanMade #TableRockThreads #StyleInBloom
• •Hey Thread Heads! 👋 Get ready for something extra special! We're dropping a limited edition embroidered design this Friday – something we’ve poured our hearts into. Crafted with the quality you love and a touch of unique artistry, you won’t want to miss this. Stay tuned for the reveal! #ExclusiveDrop #TableRockThreads #EmbroideryArt