Tono de Marca

Friendly, Healthy, and Natural

Valores de Marca

• •Natural & Pure Ingredients
• •Health & Wellness
• •Quality & Authenticity
• •Convenience
• •Enjoyment & Flavor

Mejores Prácticas

• •Always balance the message between health and deliciousness, using descriptive, positive words like "vibrant," "juicy," "flavorful," and "refreshing" alongside "natural," "pure," and "healthy."
• •Keep the copy straightforward and easy to understand, avoiding jargon or overly complex sentences, focusing on the core message of "natural goodness."
• •Consistently use language that evokes feelings of warmth, vacations, and happiness, such as "sunshine," "paradise," "tropical escape," and "bliss," to reinforce the brand's identity.
• •Regularly highlight what is *not* in the products, such as "No added sugar," "No preservatives," and "No artificial colors," to build trust with health-conscious consumers.
• •Address the customer in a warm, inviting, and encouraging manner, using questions to create dialogue and positioning the brand as a helpful partner in their wellness journey.

Percepción Social

The public perception is largely positive, with customers praising the great taste, natural ingredients, health benefits, and convenience. Products are seen as enjoyable, healthy snacks for on-the-go lifestyles and excellent additions to healthy diets.

Ejemplos de Copy

• •Pack a little sunshine. ☀️ Our 100% natural dehydrated mango has no added sugar, just the pure, delicious taste of the tropics. Make lunchtime the highlight of your day. #TropicalYummy #HealthySnacks #NoSugarAdded
• •Tired of snacks full of ingredients you can't pronounce? Get back to basics with Tropical Yummy. Just one ingredient: real, delicious fruit. Perfect for your desk, your gym bag, or wherever your day takes you. Taste the difference!
• •Start your morning with a moment of pure bliss. Our GINGEN ginger tea is a warm, aromatic way to refresh your body and balance your day. 100% natural, 100% delicious.
• •Your healthy snack craving? Solved. ✅
• •Can't decide on a favorite? You don't have to! Our Tropical Medley bag is a delightful mix of our most-loved dehydrated fruits. It's the perfect, guilt-free treat to satisfy your sweet tooth and fuel your body with natural energy. Pure fruit, pure joy.