Brand Tone

Humorous, Witty, Nerdy, Clever, Conversational, Friendly, Slightly Irreverent and Modern.

Brand Values

• •Curiosity
• •Connection & Community
• •Intelligence & Wit
• •Individuality & Self-Expression
• •Ethical Production

Best Practices

• •Develop a "Brand Voice" Document: Create a clear guide (like Slack's example or as described in branding resources) that outlines the brand's personality, tone (humorous, witty, nerdy, friendly), and specific language to use (and avoid). Include examples from Triviatee's existing copy, such as the playful FAQ answers.
• •Know Your Audience: Understand who the "nerdy," "curious," community-seeking customer is. Tailor the humor and references to resonate with them. The copy should feel like it's written by "one of them."
• •Embrace Wit and Wordplay: Consistently inject cleverness and humor into all copy, from product descriptions to social media posts and customer service interactions. Think "quantum entanglement" shipping times and "Schrödinger's unread DMs".
• •Be Conversational, Not Corporate: Write as if speaking to a friend or a fellow enthusiast. Use contractions, ask questions, and maintain a light-hearted, approachable style. Avoid overly formal or stiff language.
• •Consistency Across All Channels: Ensure the witty, nerdy, and friendly tone is maintained everywhere – website copy, product descriptions, email marketing, and especially on the stated social media platforms (Instagram, TikTok, X) where personality can truly shine. If the brand claims to be on TikTok with "rants," the copy should reflect that specific platform's style while staying true to the core brand voice.

Social Perception

Fun, intelligent, and for individuals who enjoy trivia and expressing their nerdy interests through apparel. Appeals to a niche audience of trivia enthusiasts, science lovers, and those who appreciate witty and quirky designs. Lack of broad recognition.

Copy Examples

• •Facebook/Instagram Ad: "Tired of t-shirts that say nothing? Ours say, 'I probably know more random facts than you.' Prove us wrong. Or, you know, just get the tee. Shop Triviatee – wear your weird proudly. #TriviaTee #BigBrainEnergy #NerdsUnite"
• •Product Description (for a science-themed tee): "Fact: This t-shirt is 100% awesome. Also fact: Wearing it increases your chances of random, delightful conversations about the universe by approximately 73.4%. (Source: Our highly scientific marketing department). Get yours and test the hypothesis."
• •Email Subject Line: "Your brain called, it wants this shirt. (Don't worry, we speak its language)."
• •Tweet/X Post: "Is your wardrobe as dull as a conversation about reality TV? Upgrade to a Triviatee. We're like a Wikipedia rabbit hole, but wearable. And way more comfortable. #SmartIsTheNewBlack #TriviaHumor"
• •Website Banner: "Warning: May Cause Spontaneous Trivia Recitation. Shop our collection of conversation-starting tees and embrace your inner fact-oid fanatic."