Brand Tone

empowering, supportive, authentic, fresh, and modern

Brand Values

• •Celebrating Individuality and Uniqueness
• •Comfort and Fit
• •Empowerment and Support
• •Quality and Craftsmanship
• •Innovation and Adaptability
• •Authenticity and Relatability
• •Responsibility and Sustainability

Best Practices

• •Speak *to* Her, Not *at* Her: Use a conversational and direct tone that resonates with the target audience. Address her needs, aspirations, and feelings. Focus on "you" and "your."
• •Emphasize Empowerment and Individuality: Consistently weave in messages of self-acceptance, confidence, and the celebration of unique identities. Avoid generic or stereotypical portrayals.
• •Highlight Comfort and Quality Authentically: Clearly communicate the benefits of fit, materials, and craftsmanship without over-promising. Let the product's inherent qualities shine through relatable scenarios.
• •Maintain a Balance of Heritage and Modernity: Acknowledge the brand's long history and expertise while showcasing its fresh, contemporary, and forward-thinking approach.
• •Ensure Visuals and Text are Aligned: The tone of the copy should be consistently reflected in the imagery and overall visual presentation across all platforms to create a cohesive and authentic brand experience.

Social Perception

long-standing, reputable, and trustworthy brand known for quality and comfortable lingerie

Copy Examples

• •Headline: Embrace Every You. Body: Your body, your rules, your comfort. Discover lingerie that celebrates your unique shape and supports you in every moment. #TriumphForEveryWoman
• •Headline: Confidence Woven In. Body: Feel unstoppable from the inside out. Our expertly crafted lingerie is designed for an impeccable fit and all-day comfort, so you can focus on being your brilliant self. #MyTriumphStory
• •Headline: Real Comfort, Real Life. Body: Life's too short for uncomfortable lingerie. Experience the freedom of our innovative designs that move with you and feel like a second skin. Because you deserve to feel amazing, effortlessly. #IFeelNothingButComfort
• •Headline: More Than Just Lingerie. It's Support. Body: We believe in the power of women supporting women. And we believe in lingerie that supports you, unconditionally. Find your perfect fit and feel the Triumph difference. #TogetherWeTriumph
• •Headline: Beautifully Made, Uniquely You. Body: For over 135 years, we've been dedicated to crafting quality lingerie. Today, we celebrate your individuality with pieces that are as unique and wonderful as you are. #TriumphHeritageModernYou