Brand Tone

informative, official, and supportive

Brand Values

• •Support for Military Personnel and Families
• •Accessibility
• •Quality of Care
• •Clarity and Information
• •Patient-Centered Experience

Best Practices

• •Maintain Clarity and Simplicity: Healthcare information can be complex. Use clear, concise language and avoid jargon where possible. When technical terms are necessary, provide brief explanations. The TRICARE Overseas Program itself aims to communicate with 'one voice and tone' in its published materials.
• •Emphasize Support and Guidance: Acknowledge that navigating overseas healthcare can be challenging. Frame communications in a supportive and reassuring manner, highlighting available resources and assistance.
• •Be Authoritative and Trustworthy: As an official program, maintain a professional and reliable tone. Ensure all information provided is accurate and up-to-date, referencing official TRICARE sources.
• •Focus on Beneficiary Needs: Tailor content to address the common questions and concerns of beneficiaries (e.g., finding providers, understanding costs, submitting claims).
• •Promote Accessibility: Consistently highlight tools and resources that make accessing care and information easier, such as the MyCare Overseas™ app, online portals, and support hotlines.

Social Perception

Beneficiaries generally perceive TRICARE Overseas as an essential and often necessary healthcare program when stationed or living abroad. Some users find navigating the system, especially regarding claims, referrals, and understanding coverage in different countries, to be complex or burdensome. Beneficiary communities play a role in sharing information and experiences, indicating a need for peer support in navigating the program. Services like language assistance and the MyCare Overseas app are generally viewed positively as helpful resources.

Copy Examples

• •Navigating healthcare in a new country? The TRICARE Overseas Program is here to support you every step of the way. Access our global network of vetted providers and comprehensive resources. Learn more at [website link].
• •Your Health, Our Priority. TRICARE Overseas ensures eligible U.S. military members, families, and retirees receive quality medical care, no matter where your mission takes you. Explore your benefits today: [website link].
• •Understanding your TRICARE Overseas benefits is key. Our website offers clear, detailed information on plan options, covered services, and how to file a claim. Get informed: [website link].
• •Download the MyCare Overseas™ app for 24/7 assistance, provider searches, and easy access to your TRICARE Overseas Program information. Your healthcare support, right at your fingertips. [app store links].
• •Dedicated to serving those who serve. The TRICARE Overseas Program, administered by International SOS, provides access to quality healthcare services across the globe for our valued beneficiaries. Find a provider or manage your claims: [website link].