Brand Tone

Warm, Celebratory, and Personal

Brand Values

• •Making Moments Memorable
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Personalization
• •Joy and Celebration
• •Attention to Detail

Best Practices

• •Emphasize "Special Moments": Consistently use language that ties products to the emotional significance of events like weddings, birthdays, and anniversaries. Words like "memorable," "cherish," "celebrate," "joy," and "unforgettable" should be staples.
• •Highlight Personalization: Always showcase the customizable aspect of the products. Use phrases like "uniquely yours," "personalized touch," "custom-crafted," and "designed for you" to reinforce this value.
• •Maintain a Warm and Approachable Voice: Write as if speaking to a friend who is planning an important event. Use contractions where appropriate, ask engaging questions, and convey genuine enthusiasm for helping them celebrate.
• •Showcase Quality and Care: Subtly weave in mentions of "high-quality materials," "thoughtful design," "crafted with precision," or "attention to detail" to build trust and justify the premium nature of the gifts.
• •Focus on the Recipient's Joy: Frame the product benefits around the happiness and delight of the person receiving the gift or the guests at an event. "Surprise your loved ones," "a gift they'll adore," "make your guests smile."

Social Perception

Positive (via Etsy), Emerging (via Treviaa.com & Instagram), Limited Broader Awareness

Copy Examples

• •Instagram Post (Wedding Favor): "Seal your special day with a touch of love! ✨ Our personalized wedding favors are crafted with care to make your 'I do' even more memorable. Let's create a keepsake your guests will cherish. #TreviaaGift #WeddingFavors #PersonalizedGifts #SpecialMoments #MadeWithLove"
• •Website Banner (Baby Shower): "Welcome Little One! 👶🍼 Celebrate the newest arrival with adorable, personalized baby shower favors from Treviaa. Gifts as unique as your bundle of joy. Shop now and share the happiness!"
• •Email Subject Line (General Promotion): "Make Every Occasion Unforgettable, With a Little Help from Treviaa 🎁"
• •Product Description Snippet (Birthday Magnet): "Add a personal flourish to their big day! Our custom birthday magnets are more than just a gift; they're a tiny reminder of a joyful celebration, designed with love and precision, just for them. Because happiness truly is in the little details."
• •Facebook Ad (Holiday Season): "Spread Cheer & Create Memories! 🎄 From festive gatherings to heartfelt gift-giving, Treviaa offers unique, personalized treasures that capture the magic of the season. Discover high-quality, thoughtfully designed gifts for everyone on your list. #Treviaa #HolidayGifts #PersonalizedKeepsakes #FestiveFavors"