Tono de Marca

approachable, family-oriented, and value-driven

Valores de Marca

• •Variety and Selection
• •Value for Money
• •Accessibility
• •Customer Service
• •Family Focus

Mejores Prácticas

• •Know Your Audience: Always write with the target customer in mind. For Tres Reyes, this includes families, budget-conscious shoppers, and individuals looking for variety. Tailor the language and references accordingly.
• •Focus on Benefits, Not Just Features: Instead of just saying "leather shoes," say "Durable leather shoes to keep you comfortable all day long." Highlight how the product improves the customer's life.
• •Maintain a Friendly and Accessible Voice: Use clear, straightforward language. Avoid overly technical jargon. Emphasize customer support and ease of shopping (e.g., credit, shipping).
• •Incorporate Value Proposition: Regularly remind customers about what makes Tres Reyes a good choice – variety, affordability, family focus, and accessibility. Weave in mentions of promotions or credit options where appropriate.
• •Be Consistent Across All Channels: While the style of content may vary (e.g., a playful TikTok vs. an informative Facebook post), the core brand voice – approachable, value-driven, family-oriented – should remain recognizable. Regularly review content across platforms to ensure alignment.

Percepción Social

traditional and reliable shoe store chain

Ejemplos de Copy

• •Headline: Step into Comfort & Style This Season! ✨ Body: From school shoes for the kids to the perfect pair for your weekend outings, Tres Reyes has the whole family covered. Discover great prices and even better styles in-store and online! #FamilyFirst #ShoeLove
• •Headline: Your Feet Deserve the Best (Without Breaking the Bank!) 🤑 Body: Why choose between quality and price? At Tres Reyes, find durable, fashionable footwear for everyone. Plus, ask about our easy credit options! Walk happy, spend smart.
• •Headline: New Arrivals Alert! 🔥 Strut Your Stuff! Body: The latest trends in boots, sneakers, and more have landed at Tres Reyes! Treat your feet to something special. Shop online with shipping all over Mexico or visit your nearest store. What will be your next pair?
• •Headline: Making Every Step Easy. 😊 Body: Need help finding the perfect fit or style? Our friendly team is here for you, in-store and on WhatsApp! At Tres Reyes, we're all about happy customers and happy feet.
• •Headline: Back to School? Back to Savings at Tres Reyes! 📚👟 Body: Get them ready for the year ahead with comfortable and resistant school shoes. Great quality at prices you'll love. Because every big step starts with the right shoes!