Brand Tone

Passionate, Friendly, Authentic, Helpful & Customer-centric, Authentic & Charming

Brand Values

• •Sharing & Community
• •Sustainability & Second Life
• •Authenticity & Character
• •Customer Satisfaction & Trust
• •Passion & Joy
• •Affordability & Value

Best Practices

• •Embrace Storytelling: Every item has a history or a potential story within an event. Use language that evokes this charm and character, aligning with the "shared treasure" concept.
• •Use Warm and Inclusive Language: Address customers in a friendly, personal manner ("nos chers clients," "merci à vous"). Make them feel part of the Tresor Partage community.
• •Highlight Authenticity and Uniqueness: Emphasize that the items are not mass-produced but are often vintage, restored, or have a unique character. This differentiates the brand.
• •Focus on the "Sharing" Aspect: Consistently weave in the idea of sharing – sharing love, sharing treasures, sharing joy. This reinforces the brand name and its core value.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for the items and for helping clients create beautiful events shine through in the descriptions, social media interactions, and all communications. Use vibrant, positive adjectives.

Social Perception

Highly Recommended & Trusted, Provider of Beautiful & Unique Decorations, Professional & Reliable, Good Value for Money, Passionate & Kind Team

Copy Examples

• •Headline: Your Dream Event, Dressed in Stories. Body: Don't just decorate, celebrate with pieces that whisper tales of charm and joy. At Tresor Partage, we share our lovingly curated treasures to make your special day uniquely yours. Rent the magic, create the memories.
• •Social Media Post: "Spotted something you love? Our collection of vintage and bohemian treasures is waiting to bring its unique charm to your next celebration. We believe every event deserves a touch of history and a lot of heart. Let's share the beauty! #TresorPartage #EventDecor #VintageWedding #BohoChic #SharedTreasure"
• •Website 'About Us' Snippet: "More than just rentals, Tresor Partage is a passion project born from a love for items with soul. We find joy in giving beautiful objects a new chapter at your happiest occasions. Thank you for being part of our story and letting us be a part of yours."
• •Product Description (e.g., for a vintage suitcase): "Imagine the journeys this vintage suitcase has seen! Now, it’s ready for its next adventure as the perfect card holder or charming décor piece at your event. Full of character and nostalgic charm, it’s more than an item – it’s a conversation starter. Rent this piece of history and add a unique touch to your celebration."
• •Email Signature: "Warmly, The Team at Tresor Partage – Sharing treasures, creating memories."