Brand Tone

Friendly and Approachable, Empowering and Informative, Passionate and Conscious, Trustworthy and Authentic, Playful and Stylish

Brand Values

• •Sustainability & Eco-consciousness
• •Quality & Durability
• •Animal Welfare (Cruelty-Free & Vegan)
• •Customer Experience & Satisfaction
• •Cost-Effectiveness (Long-Term)
• •Inclusivity
• •Joy and Style in Shaving
• •Supporting Local

Best Practices

• •Always Lead with Purpose: Weave in the 'why' behind the brand – sustainability, eco-friendliness, and animal welfare – into all messaging, making it more than just about selling a product.
• •Embrace 'Chic' & 'Conscious' Language: Use words that evoke both style/elegance ('luxurious,' 'gorgeous,' 'beautifully crafted') and mindfulness/care ('kind,' 'gentle,' 'planet-friendly,' 'ethically made').
• •Share the family-run aspect and founder's story to build connection.
• •Educate and Empower: Provide helpful tips, explain the benefits clearly (for skin, wallet, and planet), and make customers feel confident about switching to safety razors.
• •Show, Don't Just Tell, the Impact: Use tangible examples of eco-efforts (e.g., 'ditch the plastic,' donations to animal charities, handmade local soaps) to make the brand values concrete and relatable. Highlight positive customer experiences and testimonials.

Social Perception

Highly Positive, Eco-Friendly Appeal, Aesthetically Pleasing, Excellent Customer Service, Effective Products, Value for Money, Reliable and Trustworthy Australian business

Copy Examples

• •Welcome to TCSK (🌿The Conscious Shave Kit🌿), where sustainability meets cuteness...
• •Dive into Shaving Wonderland with Our Adorable Butterfly Razors!
• •Discover the secret to a smoother, irritation-free shave with our eco-friendly safety razors.
• •Join our eco family and say goodbye to plastic waste!
• •Experience the luxury of a close shave while supporting animal welfare.