Brand Tone

Youthful & Trendy, Direct & Promotional, Enthusiastic & Passion-Driven, Visually Focused

Brand Values

• •Trendiness/Relevance
• •Accessibility/Affordability
• •Entrepreneurial Spirit
• •Quality (Stated)
• •Customer Service

Best Practices

• •Know Your Audience Inside Out: Continuously engage with and understand the language, slang (appropriately), and cultural references of the young, fashion and streetwear-conscious audience. Tailor communication to resonate with their current interests.
• •Stay True to the "Streetwear Passion": Let the genuine enthusiasm for trends, fashion, and street culture shine through in the language. Use energetic and confident wording.
• •Keep it Visually Integrated: Ensure copy always complements the visual nature of the products. Use short, punchy text on social media that enhances the imagery rather than overshadowing it.
• •Be Direct and Clear with Offers: When promoting sales or unique selling propositions (like "Made in France" or "24/7 Support"), be straightforward and easy to understand, avoiding overly corporate or complicated language.
• •Develop Simple Brand Language Guidelines: Create a brief internal guide with keywords, common phrases, and a "do's and don'ts" list that reflects the youthful, trendy, and direct tone. This helps maintain consistency even if multiple people create content. For example: *Do:* Use current, relevant slang (sparingly and authentically), emojis that fit the vibe 🔥, direct calls to action. *Don't:* Use overly formal language, outdated slang, generic marketing speak.

Social Perception

Emerging & Niche, Directly Engaged on Social Media, Limited Broader Awareness, Positive (within its community)

Copy Examples

• •Instagram Post (Image of a new rap artist poster): Level up your space 🔥 New [Artist Name] poster just dropped. Cop yours & keep your walls lookin' fresh. Link in bio. #Trendwalls #StreetCulture #PosterArt
• •Website Banner: YOUR WALLS. YOUR VIBE. Streetwear inspired. French made. Shop posters & tees now. >> FREE SHIPPING on 2+ items!
• •TikTok Video Caption (Fast-paced montage of different posters): Which trend are you reppin'? 🤔 Show us your style. #Trendwalls #WallArt #StyleStatement #ViralDecor
• •Product Description (for a streetwear brand t-shirt): Rep the movement. This [Brand Name] inspired tee brings the heat of the streets straight to your wardrobe. Premium quality, designed for a statement. Don't sleep on this. 💤
• •Email Subject Line (for a new collection drop): 🚨 FRESH DROP ALERT 🚨 New Heat from Trendwalls Has Landed!